Taapsee Pannu joins Enamor as brand ambassador for | Indian Movie News
Enamor, India’s main lingerie brand, today announced Indian actress and icon Taapsee Pannu as its brand ambassador. The partnership marks the brand’s new marketing campaign introducing the bamboo cotton vary of lingerie, ushering into their period of ‘Unapologetic As I Am’ – a daring repositioning from the fabulous appeal to a spirited self-acceptance of unapologetic decisions, as the new brand identification.
At the center of the marketing campaign is a placing new digital brand movie, that includes Taapsee Pannu in a sequence of unapologetic but key moments during her on a regular basis wellness routines – proper from meditation to hydration and balancing her nutrition. Moving from an outside-in celebration to an inside-out expression of her needs, her requirements, her self-expression and her urge for food in life, she chooses the Enamor Bamboo Cotton vary unapologetically, as her first layer of confidence.
The Enamor Bamboo Cotton vary is delicate, breathable and designed to sync with your physique. Made from natural gentle bamboo cotton, the vary reverses the script for all day consolation, so your pores and skin can breathe in. With a no pinch, no dig and no rash promise, the product is mild on the pores and skin, protecting one contemporary and cool even in peak summers. The superior sweat wicking formulation and antimicrobial motion of bamboo material helps you keep contemporary for longer.
Highlighting the marketing campaign, Shekhar Tewari, Chief Executive Officer and Executive Director – Modenik Lifestyle (Enamor, Dixcy Scott, Slimz and Levi’s Essentials) said, “At Enamor, we don’t follow the category; we lead with thought leadership and disrupt with boldness. As a brand, we are enabling women to own their space, and their narratives, unapologetically. Our latest bamboo fabric is one such innovation. It is not just a fabric upgrade; it is a statement that comfort and confidence can coexist without compromise. We’re honored to have Taapsee with us as we step into this next phase of our brand journey. This is the future of fashion lingerie and we’re proud to lead this shift with an icon like her – one thoughtful design, at a time.”
Speaking of her association, Taapsee Pannu, Actress and Brand Ambassador, Enamor highlighted, “For years, I was told by people around me to present a version of myself that was polished, pleasing, and predictable. But I could only be me, the way I am. When Enamor approached me for this campaign, it simply felt like a match made in heaven. ‘Unapologetic As I Am’ isn’t just a message – it’s a bold declaration. Wearing this Bamboo collection felt like a second skin. I hope every woman who witnesses this campaign film gives herself the permission to simply be, without an apology.”
With its continued focus on design, match, innovation, technology, storytelling, and neighborhood engagement, Enamor stays dedicated to redefining premium fashion lingerie in India through a seamless mix of creativity, consolation, and cultural relevance. Discover the delicate and sustainable Bamboo cotton bras for long-lasting freshness and breathability with anti-microbial and hypoallergenic bamboo material. It’s not just a bra. It’s a wellness routine. The vary is now accessible on Enamor’s web site, choose D2C platforms and offline shops – EBOs, MBOs and NCS.
Also Read: EXCLUSIVE: Anubhav Sinha says movies like Assi can’t be judged by weekend numbers as movie releases on ZEE5; calls Taapsee Pannu “the right choice”
Taapsee Pannu joins Enamor as brand ambassador for | Watch Online Free
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