The Apprentice 2025 – Meet the 18 hopefuls vying for | UK News
The Apprentice is back in a matter of weeks, with business tycoon Lord Alan Sugar at the helm, joined by his trusted advisors Baroness Karren Brady and Tim Campbell MBE.
The 18 brand-new candidates will compete to win a life-altering £250,000 investment and mentorship from Lord Sugar.
For collection 19, the BBC hopefuls shall be examined on an array of difficult duties, from creating a digital popstar to turning tomatoes and potatoes into money to jetting off to Turkey for a company hospitality process.
Viewers will see the candidates sweat after they meet Lord Sugar and his advisors, Karren and Tim, in the boardroom.
The Apprentice begins with the 18 hopefuls hitting the slopes in the Austrian Alps tasked with promoting tour packages.
The Apprentice returns on Thursday, January 30 at 9pm on BBC One. Watch stay and on-demand on BBC iPlayer.
1. Amber-Rose Badrudin
Occupation: Owner, Convenience store
Location: London
Amber-Rose is hoping to make use of her business and social media expertise.
Why do you deserve Lord Sugar’s investment?
“I am bringing Lord Sugar a business plan that already has a waiting customer base. There has never been a business plan like mine before where I get daily messages asking for our bubble tea to make a comeback. If Lord Sugar doesn’t invest in me, he would quite literally be leaving money on the table!”
(Image: BBC/Ray Burmiston)
2. Anisa Khan
Occupation: Owner, Pizza Company
Location: London
Anisa is hoping to make her mark in the pizza industry.
Why do you deserve Lord Sugar’s investment?
“I’m driven, ambitious, and determined to carve my own path. My business is small now but has immense potential, with a unique concept that’s already proven its appeal. With Lord Sugar’s support, I can turn it into a leading brand and deliver exceptional results.”
(Image: BBC)
3. Aoibheann Walsh
Occupation: Owner, Hair & Beauty Salon
Location: County Donegal
Aoibheann is trying for an investment in a premium utility product in the magnificence industry.
Why do you deserve Lord Sugar’s investment?
“I believe I deserve Lord Sugar’s investment as like him I have achieved my success through hard work and perseverance alone, this is highlighted due to my proven track record of success in one of the most lucrative industries. I can present a business model that maximises profit potential while minimising risk. I have already identified a gap in the market, secured patents, and developed prototypes; what I need now is an investor like Lord Sugar to amplify the reach of my products.”
(Image: BBC)
4. Carlo Brancati
Occupation: Hair Transplant Consultant
Location: Middlesborough
Carlo’s purpose is to broaden his hair transplant consultancy business.
Why do you deserve Lord Sugar’s investment?
“I deserve Lord Sugar’s investment because my journey has been defined by relentless dedication and self-taught expertise. With a master’s degree in psychology, sales experience, and self-acquired digital marketing skills, I’ve worked 15-hour days over the past several years to master the tools of modern entrepreneurship. Simply put, no one works harder than me!”
(Image: BBC)
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