Tiger Shroff-owned Prowl secures Rs 4 crores | Indian Movie News
Actor Tiger Shroff’s active-lifestyle model Prowl has raised Rs 4 crores in a Pre-Series A funding spherical led by Resolute Ventures. The investment comes months after the model’s relaunch in June 2025 and follows its enlargement into the boys’s grooming section.
Since pivoting to grooming merchandise six months in the past, Prowl has expanded its presence across major e-commerce platforms including Amazon, Myntra and Flipkart, as nicely as quick-commerce platforms. The model at the moment provides merchandise such as face wash, sunscreen, lip balm, physique lotion, physique wash and roll-ons, and has reported strong repeat buy charges among its target market.
According to the company, the newly raised capital can be used to develop Prowl’s product portfolio and strengthen distribution. The model plans to introduce new science-backed formulations, beginning with three serums anticipated to launch soon, while also building a wider vary of on a regular basis grooming merchandise for males.
The funds will also assist the model’s efforts to deepen its attain in Tier 2 and Tier 3 cities and improve supply timelines through same-day and next-day fulfilment choices.
Speaking about the development, Shroff said, “Prowl is more than just a brand; it’s a reflection of my personal philosophy of discipline and simplicity. I’ve been deeply involved in the formulation and strategy because I wanted products that actually work for the Indian skin type without a 10-step routine. This investment from Resolute Ventures validates our vision of making effective grooming accessible to every man, from the metros to the heartlands of India.”
Shriyhas Jichkar, CEO of Prowl, said the first few months helped the company take a look at its product-market match. “The first six months were a litmus test for our product-market fit. The data shows that the Indian man wants a routine that is easy to understand and execute. With this capital infusion, we are ready to accelerate our innovation pipeline,” he said.
The model’s growth strategy is also supported by Lap Ventures, which manages Prowl’s advertising, communications and distribution partnerships as it continues to scale in the Indian grooming market.
Also Read: MEGA EXCLUSIVE: Tiger Shroff’s grand-scale non secular motion movie with Neerja director Ram Madhvani and Mahaveer Jain will get a title – Vajra
Tiger Shroff-owned Prowl secures Rs 4 crores | Watch Online Free
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