Universal Music India partners with Anirudh | Indian Movie News
Universal Music India, a division of Universal Music Group, the world chief in music based leisure, today declares an exclusive partnership with Albuquerque Records – the unbiased document label just lately launched by singer-composer Anirudh Ravichander. The partnership will see Universal Music India and Albuquerque Records release future pop and hip hop music by Anirudh Ravichander, and future artists signed to the label. The first release under the label is deliberate to release early April that includes Anirudh.
The global partnership will see Universal Music India work carefully with Albuquerque Records to increase the affect of Anirudh’s artistry. In time the label will change into home to rising pop and hip-hop artists from the area.
Anirudh’s monitor document over the last 15 years has been enviable and unparalleled. Debuting as a composer in 2012 with his global viral hit ‘Why This Kolaveri Di’, he has amassed over 13 billion audio streams across his over 770 + tracks, making him the No.1 South Indian artist on Spotify in phrases of complete streams. Additionally, he’s one of the most coveted composers in the Tamil Original Soundtrack (OST) space, with many global chart-topping successes, including Hukum, Vaathi Coming, Arabic Kuthu, Monica, A23 Theme, Aaja Raja, Aya Sher and more.
Universal Music India has maintained a regular focus on the South Indian area, working carefully with the wealthy artistry and tradition which spans the 4 key south language markets (Tamil, Malayalam, Kannada and Telugu). The association with Anirudh, one of the areas most completed artists, will help additional the presence of groundbreaking music from this area on the global stage. Additionally, it additional expands Universal Music India’s presence in pop and hip-hop, genres related with some of the most influential names in the South Indian market.
Commenting on the partnership Devraj Sanyal, Chairman & CEO, Universal Music India; SVP Strategy, AMEA, said: ‘Anirudh represents the future of Indian music — bold, original, and with enormous potential. At Universal Music India, identifying transformative talent is our superpower, and this partnership reflects that belief. We’re proud to stand behind Anirudh as he embarks on his next chapter, and helps take more Indian music to the world.’
Anirudh Ravichander commented: “Albuquerque Records was built to be an artist-backed, homegrown label focused on nurturing independent talent and taking their sound to the global stage. Universal Music India’s leadership in pop and hip-hop made them the natural partner. I’m excited to champion the next wave of Indian independent voices and take them to audiences around the world.”
Sanujeet Bhujabal, MD Universal Music India said: ‘Anirudh has long been a defining force in shaping the creative landscape beyond music. Alongside his stellar track record of innumerable hit songs for films, he commands a phenomenal fanbase that engages deeply with his creative output. Albuquerque Records represents Anirudh’s daring creative imaginative and prescient in the world of pop and hip hop. True to his legacy of innovation, this partnership is set to set up yet another landmark artistic space—this time for the rising world of iPop and past’.
Also Read: Krithi Shetty and Pradeep Ranganathan’s futuristic love story Love Insurance Kompany brings back Anirudh Ravichander’s 2015 traditional ‘Enakena Yaarum Illaye’
Universal Music India partners with Anirudh | Watch Online Free
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