Vicky Kaushal fronts G-SHOCK’s bold new marketing campaign, | Indian Movie News
Bollywood star Vicky Kaushal takes centre stage in G-SHOCK’s newest marketing campaign, building on the model’s signature theme Rise Above the Shocks. The marketing campaign, unveiled on June 18, 2025, places the highlight on the Gen Z spirit of perseverance, with Kaushal embodying the trendy concept of toughness — one rooted in authenticity, grit, and self-expression.
Known for pushing boundaries both on-screen and off, Kaushal is a becoming alternative for the marketing campaign that targets younger Indians navigating personal and societal expectations. In his affiliation with the model, the actor continues to lend his voice to narratives that resonate with at present’s youth.
“There is strength in silence and power in perseverance,” Kaushal mentioned. “‘Rise Above the Shocks’ is for everyone who’s had the resilience and will to rise above the hardest blows that life has thrown at them, and have a ‘Never Give Up’ outlook in life. That’s what G-SHOCK represents, and I’m proud to be part of such a brand story.”
The marketing campaign, which also pays tribute to iconic G-SHOCK kinds just like the DW-5000R, GA-2100, DW-5600, and GA-110, blends nostalgia with a up to date lens. These designs serve more as visible metaphors than just equipment—symbols of toughness that mirror Kaushal’s own profession trajectory and public persona.
Takuto Kimura, Managing Director of Casio India, highlighted Kaushal’s alignment with the model’s evolving id. “With Rise Above the Shocks, we’re celebrating a generation that is raw, unapologetic, and fearless. We are elated to have powerhouse Vicky Kaushal embodying the spirit and vision of this generation.”
The marketing campaign was conceptualised and executed by Method Productions, with producer Ravneet Mahajan and director John Fredrick Peter crafting a visible narrative that goals to strike a chord with Gen Z and millennial audiences.
By anchoring its message around Kaushal and the resilience of a new era, G-SHOCK continues to strengthen its cultural relevance in India while evolving from a product-first model into a image of youth id.
Also Read: Ranbir Kapoor, Vicky Kaushal scene postponed as Mumbai rains disrupt Love & War shoot: Report
Vicky Kaushal fronts G-SHOCK’s bold new marketing campaign, | Watch Online Free
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