Walmart partners with OpenAI for ChatGPT assisted shopping | Latest Tech News
Walmart said Tuesday it was partnering with OpenAI to allow prospects and Sam’s Club members to store straight within ChatGPT, utilizing the AI chatbot’s Instant Checkout function.
The world’s largest retailer is increasing its use of artificial intelligence as corporations across sectors undertake the technology to simplify duties and cut prices.
Walmart has announced AI instruments including generative AI-powered ‘Sparky,’ which is offered on its app to help prospects with product options or summarizing product reviews, among other choices.
Walmart, the world’s largest retailer is increasing its use of artificial intelligence as corporations across sectors undertake the technology. REUTERS
The company’s growing investment in AI is also aimed at closing the hole with online behemoth Amazon, which had a head start with its chatbot, Rufus, a Gen AI-powered shopping assistant that solutions numerous shopping queries.
Walmart’s tie-up with the ChatGPT-maker follows a comparable partnership OpenAI announced last month with Etsy and Shopify.
About 15% of whole referral site visitors for Walmart in September was from ChatGPT, up from 9.5% in August, data from SimilarWeb confirmed.
However, referrals are only a minor source of site visitors and ChatGPT referrals accounted for less than 1% of whole web site visitors for Walmart, the research firm said.
Walmart shares had been up about 5% on Tuesday.
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