Warner Bros. Discovery revives HBO Max branding in…
Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO title it dropped from the streaming service two years in the past.
The company will rebrand its streaming platform as HBO Max this summer time, betting that the enduring model’s world fame will drive subscriber growth as it expands internationally.
The return to HBO Max also marks an “implicit promise” by the company to ship distinctive and premium content material, Warner Bros Discovery mentioned on Wednesday. Known for its high-end applications, HBO is home to some of the most well-liked, critically-acclaimed…
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