Who’s BAD? FAMU’s Marching 100, Southern’s Human…
Shamone, Now!
Source: Lionsgate Pictures
There are film promo campaigns, and then there’s the already-iconic Michael promo marketing campaign which introduced together the baddest bands in the Land to honor the King of Pop while commemorating Black History Month forward of the buzzy biopic‘s release this Spring.
Source: Lionsgate Pictures
Renowned for their precision, showmanship, and dazzling musical prowess, FAMU‘s Marching 100, Southern University‘s Human Jukebox, and Jackson State University’s Sonic Boom of the South shined in cinematic videos that includes each band performing timeless traditional “Don’t Stop ‘Til You Get Enough” with their signature sound.
Source: Lionsgate Pictures
Check out the must-see videos below:
In the viral videos trending across social media, the bands might be seen embodying Michael Jackson’s popular culture transcendence with slick nods, intelligent homages, and moonwalks as half of the Michael Celebrates: Legacy, Artistry, Culture collection that honors the enduring relationship between the HBCU group and Michael’s timeless music.
Source: Lionsgate Pictures
Now, communities around the world are invited to be part of the celebration with their own performances of “Don’t Stop ’Til You Get Enough” by posting their own video on social media utilizing the hashtags #MichaelLegacy and #MichaelFilm.
Source: Lionsgate Pictures
“For Michael’s followers all over the place, his legacy of efficiency and artistry is enduring. That legacy lives powerfully within HBCU communities, where music, motion, and excellence have long been expressions of tradition, satisfaction, and identification,” said Briana McElroy, Head of Digital Marketing for the Lionsgate Motion Picture Group.
“This initiative is deeply personal to me — I grew up listening to these bands, who characterize Black excellence, group, and creativity. Partnering with these HBCUs is about honoring that legacy while creating space for the next technology to lead, carry out, and inspire.”
Source: Lionsgate Pictures
In Michael, audiences will expertise the beloved icon’s journey from the invention of his extraordinary expertise as the lead of the Jackson Five, to the visionary artist whose artistic ambition fueled a relentless pursuit to turn into the largest entertainer in the world,” per the official synopsis.
Check out the trailer below:
With mounting hype across the globe, Michael moonwalks into theaters April 24!
The post Who’s BAD? FAMU’s Marching 100, Southern’s Human Jukebox & Jackson State’s Sonic Boom Of The South Honor His Moonwalking Majesty Ahead Of ‘Michael’ Premiere appeared first on GWN.
