Barron Trump’s latest business enterprise has sparked debate concerning his alternative of product.

The youngest son of President Donald Trump seems as one of 5 companions in Sollos Yerba Mate Inc., according to business paperwork filed in Florida and Delaware this January. Yerba mate is a caffeinated herbal drink that serves as a fashionable espresso substitute throughout the U.S. and South America.

With a May launch on the horizon, the company has just lately revealed info about its first taste. While some social media customers have shown pleasure for the beverage, others have accused Barron’s enterprise of cultural appropriation. It comes after Trump’s medical exemption from being drafted into US army has emerged.

Why is Barron Trump promoting Yerba mate?

Drinks selling extra health benefits, such as Yerba Mate, have turn into more and more fashionable in the U.S. as Gen Z and youthful demographics cut back their alcohol consumption. Data from Towards FnB in 2025 tasks the health beverage industry will surpass $144 billion by 2034 as wellness trends continue to increase.

The 20-year-old is listed as a director of the company alongside Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez. The business operates from a 4,500-square-foot facility in Palm Beach, Florida, situated roughly 1 mile from the president’s Mar-a-Lago membership.

Launching in May, the first taste shall be Pineapple+Coconut.

The company explained on LinkedIn that their philosophy is impressed by growing up in South Florida, where their “lifestyle was shaped by the opportunity to spend time outdoors year-round.” They also aimed to create Sollos to “complement life in the ‘Sunshine State.'”

The model title Sollos derives from the Spanish phrase “sol,” which interprets to solar.

According to the company’s LinkedIn assertion, “Together, SOLLOS captures the full cycle of the sun and that ‘It Begins Where It Ends.'”

The model has encountered important criticism on Sollos’ social media channels concerning accusations of cultural appropriation and considerations associated to Trump’s immigration insurance policies.

Yerba mate originates from a tree native to South American nations, including Argentina, Brazil and Paraguay, according to a Harvard Review of Latin America article. The apply of utilizing the plant to make tea has been a custom in these nations for centuries, forming a very important half of their cultural and financial heritage.

Since starting his second time period, Trump’s immigration strategy has targeted on large-scale deportations carried out by the U.S. Immigration and Customs Enforcement company, having promised during his marketing campaign to “carry out the largest domestic deportation operation in American history.”

Research from the UCLA Luskin School of Public Affairs’ Center for Neighborhood Knowledge (CNK) in 2025 revealed that 558 Latino arrests occurred daily during the first 100 days of his presidency.

Social media customers have made their opinions crystal clear on the Sollos Yerba Mate Instagram web page. One commenter charged, “Nah Trump family hate Latino ppl but seem to profit of our culture.”

Another quipped, “is it available in the deportation detention centers.

“This tastes like hypocrisy and cultural appropriation with a sprinkle of spunky Cheeto mud,” one user remarked.

On a separate post, one commenter wrote, “Nice cultural apropiation…They don’t need Latins in the US but they need their merchandise. Buy yerba from Latinamerican nations and do this beverage the natural method!”

“My tradition will not be a costume, f- off,” another user fired back.

While yet another alleged, “They hate immigrants but love to steal their product concepts to create a business.”

Elsewhere, Donald Trump was seen “in misery” as his head jerked and eyes rolled back in an alarming health video.