Erewhon pop-up coming to LACMA in SoCal…
Los Angeles’ artwork world could also be celebrating the long-awaited growth of the Los Angeles County Museum of Art — but online, critics are fixated on one thing far less intellectual: smoothies.
Today, LACMA revealed it can associate with ultra-luxe grocery chain Erewhon to open a cafe inside its new David Geffen Galleries growth, and not everyone seems to be sipping the Kool-Aid.
The smoothie bar shall be positioned on the ground stage of the new galleries, offering Erewhon’s signature natural blends, celeb collabs and famously sky-high price factors to museum-goers.
Los Angeles’ artwork world could also be celebrating the long-awaited growth of the Los Angeles County Museum of Art — but online, critics are fixated on one thing far less intellectual: smoothies. BACKGRID
Erewhon at LACMA shall be open to all on May 4. Instagram/lacma
Instead of applause, the announcement has triggered a wave of backlash across social media, where critics argue the partnership clashes with the museum’s public mission.
“They should just make one out of tar from the tar pits,” one commenter, John Arthur Hill, joked—a nod to LACMA’s well-known neighbor, the La Brea Tar Pits.
Others had been less amused. “…overpriced mediocre food for a museum that abandoned the concept that it belongs to the residents of Los Angeles,” another wrote on Instagram. “Seems appropriate.”
“Museum’s are supposed to be accessible, Erewhon is the antithesis of accessible,” added a disgruntled consumer.
“This is not the place for an Erewhon! I hope this isn’t true!” one particular person commented, while another fumed: “What a horrible decision. Get EREWHON out of this public space immediately.”
The criticism faucets into a broader rigidity in Los Angeles: the growing overlap between elite wellness tradition and public establishments.
Fans drink the Wake Up in Weho Smoothie at the grand opening of a new Erewhon store in West Hollywood, California on February 25, 2026. Jonathan Alcorn For CA Post
The Erewhon outpost shall be housed in the northeast pavilion on the W.M. Keck Plaza, so you’ll be able to sip on a pores and skin glaze smoothie will admiring Alexander Calder’s “Hello Girls” fountain.
“Typically these “outposts” at vacationer sights tack on even greater costs so no thanks,” one particular person quipped. “What a stupid idea.”
Download The California Post App, observe us on social, and subscribe to our newsletters
California Post News: Facebook, Instagram, TikTok, X, YouTube, WhatsApp, LinkedIn
California Post Sports Facebook, Instagram, TikTok, YouTube, X
California Post Opinion
California Post Newsletters: Sign up right here!
California Post App: Download right here!
Home supply: Sign up right here!
Page Six Hollywood: Sign up right here!
Erewhon has long transcended its grocery store roots, turning into a cultural lighting rod in current years, identified as a lot for its $20-some smoothies as for its natural choices.
LACMA’s new David Geffen Galleries—a sweeping redesign of the museum’s campus—has already drawn intense consideration for its structure and bold imaginative and prescient. But the Erewhon partnership is now including a new layer to the dialog: who the museum is actually for.
Erewhon at LACMA Instagram/lacma
The collaboration is a savvy transfer. By bringing in a model that is successfully a vacationer attraction in its own proper, LACMA ensures foot site visitors even from those who couldn’t inform a Monet from a Manet.
“Are the selfies one takes with one’s Erewhon smoothies Art,” another commented. “There should be a Polaroid wall.”
Stay in the loop with the latest trending topics! Visit our web site daily for the freshest lifestyle news and content, thoughtfully curated to inspire and inform you.



