Craft beer BrewDog to launch in Hamptons after…
Irwin Simon, who famously pivoted to legal weed after making a identify for himself building an herbal tea empire, is increasing his company’s beer choices.
Tilray Brands, where he’s CEO, lately snatched up UK-based BrewDog for a cool $53 million – a far cry from the $2 billion valuation it had at its peak.
The deal marks the latest turnaround effort for Simon, who spent years working manufacturers like Celestial Seasonings under the Hain Celestial Group before venturing into pot, beer and “wellness” meals.
Tilray Brands CEO Irwin Simon lately snatched up UK-based BrewDog for a cool $53 million. Courtesy of Tilray Brands
“Through my Hain days, I have bought declining brands and turned them around,” the exec said. “This will take a great team, spending money on the brand and putting the negativity of the past behind.”
BrewDog was recognized for its rebellious image, with its founders in search of to shake up what they seen as the stuffy craft brewery scene in their native UK. But the company hit the rocks due in half to overexpansion – opening breweries and pubs in England, Ireland, Scotland, Australia and the US, including a Las Vegas flagship pub plus a brewery, lodge and three pubs in Ohio – according to Simon.
Simon said prior to buying BrewDog, Tilray was already the fourth-biggest craft brewer in phrases of gross sales quantity in the US, according to the Brewers Association.
Now Simon plans to promote the “millenial, Gen Z” BrewDog drinks in pop-ups at East Hampton’s Maidstone Hotel and at the Lobster Roll’s two Hamptons places, that are co-owned by Simon’s household workplace.
BrewDog was recognized for its rebellious image, with its founders in search of to shake up what they seen as the stuffy craft brewery scene in their native UK. Courtesy of Tilray Brands
You can also count on the brews at LDV Hospitality’s New York City hotspots Scarpetta and Barlume and its new Montauk spot opening this summer time — Barlume Beach, a 19-room lodge, restaurant, marina and seashore membership. LDV Hospitality also operates the restaurant LDV at the Maidstone Hotel in the Hamptons.
Meanwhile, Tilray is planning to start promoting its craft beers including Montauk Brewing Co. drinks at BrewDog pubs in the US and Europe.
“Taking Montauk Brewing global is also exciting. We were going to do it without having a big brother or sister there. It would have been a lot harder,” Simon said.
Meanwhile, Tilray is planning to start promoting its craft beers including Montauk Brewing Co. drinks at BrewDog pubs in the US and Europe. Courtesy of Tilray Brands
And Simon shouldn’t be discouraged by current polls discovering anti-US sentiment rising in Europe in the wake of President Trump’s tariffs.
“It’s an exciting deal and an exciting brand. There’s lots to do in the UK and here to focus the brand regionally,” he said.
“There’s a lot to do with events and sponsorships in Vegas, and that’s new for me,” Simon continued, including that he hopes the Vegas flagship will also develop into an occasions space and a place to showcase all of Tilray’s craft beers.
We hear… Philippe Chow, the superstar sizzling spot where Rhianna, Kylie Jenner and Paul McCartney have been recognized to take pleasure in Beijing dishes like tableside Peking duck, hand pulled noodles and chicken satay, has moved from its longtime spot on East sixtieth Street to a new flagship location at 10 E. 52nd St.
The March 27 opening comes as the famed and festive eatery celebrates its twentieth 12 months.
Celebrity company embody Oprah Winfrey, Jay-Z, Beyonce, Cardi B, Stephen Curry and John Travolta.
Philippe Chow’s new flagship location is opening Friday at 10 E. 52nd St. Courtesy of Philippe Chow
Philippe Chow Fifth Avenue — a 7,500-square-foot, two-story spot with a non-public eating room in its below-ground wine cellar — comes with a non-public facet entrance for its celeb clientele. It stands where Fig & Olive once did and its diners can’t wait, as the East sixtieth Street location closed last July 2025.
Instagram-worthy dishes also embody inexperienced prawns, salt and pepper lobster, and pao chicken — along with lychee martinis and cotton sweet baked Alaska, flambéed tableside.
The structure and inside design — from Washington, DC-based firm //3877 — contains tons of gilded shade, velvet and a glam, brass-clad staircase. There’s a 20-seat bar on the first flooring, which also options the eating room. Upstairs, there’s an open non-public eating space for cocktail receptions, fashion exhibits, media dinners, model activations and more.
There’s also non-public eating for 20 seated company in the wine cellar, which shops 300 bottles, said Abraham Merchant, CEO of Philippe Chow, including that the eatery is also launching “Nǐ Hǎo,” a non-public concierge program that ensures last minute reservations for up to 4 company.
Instagram-worthy dishes by Philippe Chow. The famed and festive eatery is celebrating its twentieth 12 months. Courtesy of Philippe Chow
Altogether, the eatery can seat 185 company across its two tales and wine cellar, with the second flooring also ready to accommodate a 100-person seated dinner.
There are at present 5 Philippe Chow places including Fifth Avenue and a West sixteenth Street location inside the Green Hotel in New York. Additionally, there’s an outpost in Washington, DC, as nicely as one in Nashville and even internationally, in Kuwait City, Kuwait.
Merchant attributed the restaurant’s success to “consistency” — from the food to the employees.
“We have always been consistent in what we provide,” he told Side Dish, including that many employees have been with the eatery for more than 15 years.
“It’s a celebratory environment and you are taken good care of, with great food, along with a great atmosphere and energy. That’s been the key to success for us.”
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