Omnicoms $13.5B deal for rival Interpublic gets…
Omnicom’s $13.5 billion acquisition of rival Interpublic can transfer ahead on the situation that the new company doesn’t enter agreements with others to steer advert {dollars} in the direction of or away from publishers based mostly on political content material, the Federal Trade Commission mentioned Monday.
The settlement with the company would still permit particular person advertisers to specify where their advertisements are proven, the FTC mentioned. It would also settle potential claims from the FTC’s nascent probe into doable coordination with media watchdogs who have been accused by Elon Musk of serving to orchestrate…
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