Fertility startup that screens embryos to predict…
The gene-ie is out of the bottle.
A fertility startup that provides embryo screening to predict a child’s top and intelligence has sparked controversy with a sequence of provocative new advertisements.
Nucleus Genomics blanketed Big Apple subway stations with billboards this week as half of their “Have Your Best Baby” marketing campaign, encouraging potential dad and mom to “build generational health.”
The company also posted fliers outdoors the American Eagle flagship in SoHo, studying “These babies have great genes” — a reference to that retailer’s Sydney Sweeney business that induced outrage this past summer season.
Nucleus Genomics blanketed Big Apple subway stations with billboards this week as half of their “Have Your Best Baby” marketing campaign, encouraging potential dad and mom to “build generational health.” 28NinetyFive
The company also posted fliers outdoors the American Eagle flagship in SoHo, studying “These babies have great genes” — a reference to that retailer’s Sydney Sweeney business that induced controversy this past summer season. 28NinetyFive
Nucleus provides prospects access to “genetic optimization software” permitting them to “analyze, compare, and select their embryos based on 2000+ genetic predictions.”
The technology not only screens for potential health situations, but also for bodily traits, such as eye and hair coloration, inflicting critics to declare the company is “using IVF to create designer babies.”
“So… eugenics is profitable now?” one commuter snarked in a now-viral post on X.
That post prompted heated debate about Nucleus, with others also describing the technology as “terrifyingly dystopian.”
Nucleus provides prospects access to “genetic optimization software” permitting them to “analyze, compare, and select their embryos based on 2000+ genetic predictions.” x/KianSadeghi5
However, defenders hit back, claiming the company was merely offering more choices to dad and mom.
“Wouldn’t you want your child to have the best possible outcome?” one requested. “You’re going through the IVF process anyway, why would you just pick a random embryo instead of the best possible one out of your lot? How is this controversial lol.”
“Calling this ‘eugenics’ is just intellectually lazy,” a second acknowledged. “Genetic screening does not equal eugenics – it’s risk reduction. It’s the same logic as preventing a hereditary disorder, except now we can quantify mutation load, disease probability, and chromosomal stability instead of guessing. And the crazy part? We’re entering an era where parents can actually use real genomic data to give their child the healthiest possible start their own biology allows.”
The technology not only screens for potential health situations, but also for bodily traits, such as eye and hair coloration, inflicting critics to declare the company is “using IVF to create designer babies.” 28NinetyFive
The company has seen a surge in sign-ups since the marketing campaign was unveiled. 28NinetyFive
Despite the controversy, the marketing campaign has attracted severe curiosity from aspiring mothers and dads.
The company has seen a staggering 1,700% increase in gross sales since the advertisements started going up on Nov. 14.
“Every family deserves to know these tools exist,” the company’s CEO Kian Sadeghi said of the new attention-grabbing advertisements. “They [the tools] are safe, and they can help you make more thoughtful decisions about your future child.”
“Not every family will want to use them, and that’s okay,” he added. “But every family deserves to know.”
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