American Girl ‘Wicked’ dolls spark wild resale…
This yr’s must-have vacation toy is placing a spell on consumers’ wallets — and not in a great way.
American Girl’s two limited-edition “tinge” Collector Series dolls — a glammed-up Glinda and a green-washed Elphaba — quietly emerged on Sept. 22, just forward of the blockbuster sequel “Wicked: For Good,” which hit US theaters on Nov. 21.
But faster than you’ll be able to click on your heels, they had been gone. Both dolls flew off store cabinets and bubbled up on the American Girl website, sending determined followers racing to resale websites, where listings for Elphaba now soar to a depraved $999.
Cynthia Erivo performs the green-hued witch Elphaba alongside Ariana Grande as a happy-go-lucky Glinda. ©Universal/Courtesy Everett Collection
And while youngsters might have been the goal consumers for the doll’s design, it’s the grown-up Grinches who are stealing Christmas from the kiddos — and flexing their coveted collectibles on TikTok.
The fortunate few who snagged the favored playthings aren’t shy about exhibiting off their magical hauls.
In a latest clip, person @katnisseverslay twirled around with her Glinda doll, captioning the clip, “My $300 hg [homegirl].”
In another video, @carladistefano30 toted her Elphaba from the kitchen to the yard, poking enjoyable at her obsession: “how I spend my days after spending $300 on a green American Girl doll.”
Comments beneath the latter post ranged from awe to sticker shock: “She is sold out now, so I guess you have a true collector item,” one viewer wrote, while another admitted, “Imagine spending $800 for them and their pajamas, I definitely have a problem.”
Eat your coronary heart out, Tickle Me Elmo — in 2025, it’s twenty-somethings, not kindergarteners, racing for the most well liked toy of the season. And why are adults treating toys just like the stock market? Nostalgia, naturally.
American Girl made 6,800 Glinda dolls — which, together with Elphaba, are being offered for up to $2,000 on eBay.
Meanwhile, only 6,000 Elphaba dolls — distinctive as the only type from American Girl to rock micro-braids — had been launched, sparking a frenzy on resale websites.
User @deirdre_treacy shared a video of herself unboxing her Glinda doll, marveling at the intricate particulars, captioning it, “This is your sign to buy an American Girl doll to relive your childhood.”
Elphaba, initially priced at $295, comes dripping with emerald angle with her green-to-black ombré robe, witch hat, broom and detachable chiffon cape. Her fingers and toes are tinged with shiny inexperienced polish, and even her eyeshadow has a magic contact.
Only 6,000 dolls modeled after “Wicked” star Cynthia Erivo had been made, which also occur to be the first American Girl doll to sport microbraids.
Glinda, also initially $295, seems to be transcendent in her iridescent ball robe, bubble wand in her pink-tipped hand, with enough glitter and rhinestones to blind a Munchkin.
Made to resemble Ariana Grande’s character, just 6,800 exist worldwide.
Both dolls come with basic lingerie, bendable vinyl limbs, cuddly cotton our bodies, and a numbered certificates — because even magic wants a receipt.
Even sleepover-ready pajama units for Glinda and Elphaba are going for a whole lot of {dollars} on eBay.
Even the dolls’ bedtime seems to be are making followers cough up money. Limited-edition “Popular” PJ units initially offered for $80 each — Elphaba’s being violet to distinction her inexperienced pores and skin, and Glinda’s, of course, a bubblegum pink.
Now, even the witches’ sleepytime ensembles are commanding Broadway-level markup. Their sleepover types are flipping on eBay: Elphaba’s gown and pintucked PJs go for around $295, Glinda’s pink satin set is fetching about $199.
Collectors aren’t shy about exhibiting off. One viewer admitted, “So real. I’ve been taking my Glinda everywhere.”
Another sighed beneath a dramatic unboxing video from an extra collector, “I am soooooo torn. I know $800 is CRAZY but oh my goodness I’m obsessed.”
Price shock was rampant too: “They’re cute … but not 300 dollars cute,” one famous, while another said bluntly, “I can’t even afford rent, I don’t see how people are out here buying $300 dollar American dolls. That doesn’t even favor the characters fr.”
In the end, these witches might not solid spells, but they’re working magic on wallets — and in 2025, the most well liked accent isn’t a wand or a tiara… It’s disposable income.
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