EXCLUSIVE: Aamir Khan tries a BOLD new release | Indian Movie News
On March 23, a number of moviegoers utilizing ticket-booking apps had been taken by shock when they observed that advance bookings for Ek Din, slated for release on May 1, had already begun. At first, many assumed it was a technical glitch, as ticket gross sales often open just a few days, or at best a week, before a movie’s release. However, it soon turned clear that this was no error and that the makers had certainly determined to open bookings for the Junaid Khan-Sai Pallavi starrer, that too 39 days in advance.
Bollywood Hungama surveyed the movie’s ticket gross sales across major centres in the nation and discovered that tickets for Ek Din are at the moment on sale in almost 20 cities. In all cinemas, tickets have been opened for only one show so far.
Delhi-NCR takes the cake, with Ek Din’s advance reserving opening in 24 screens, adopted by Mumbai with 11 screens. In Chandigarh and Pune, tickets can be found in 3 theatres each. Meanwhile, the advance reserving has opened in one screen each in Ahmedabad, Jaipur, Surat, Vadodara, Indore, Bhubaneswar, Amritsar, Dehradun, Guwahati, Udaipur, Prayagraj, Raipur, Patna, Gorakhpur, Jalandhar, and so on.
What has come as a nice shock is that despite such an unusually early start to advance gross sales, and despite Ek Din not being a front-loaded movie, the response has already been encouraging. Though the movie seems to cater more to an city, multiplex viewers, it has also managed to generate curiosity in B centres. The greatest shock has emerged from Raipur. As of 8:00 am on April 11, 46 tickets had already been bought at PVR City Center Raipur, an spectacular quantity given the circumstances. PVR Palladium Mall Ahmedabad follows with 37 tickets bought, while Inox Orion Mall Gorakhpur has bought 18 tickets. Several cinemas in Mumbai and Delhi-NCR, too, have already bought around 20 tickets each.
As per data accessed by Bollywood Hungama, more than 520 tickets have already been booked across the nation. This has occurred despite the makers doing negligible promotion around the opening of advance gross sales. Interestingly, Ek Din is produced by Aamir Khan, a filmmaker long related with daring and path-breaking release methods. Opening the movie’s advance reserving almost 40 days before release seems to be yet another unconventional transfer from his playbook.
Also Read: Ek Din tune ‘Konichiwa’ is pure journey romance magic — Sai Pallavi & Junaid Khan steal the show with their chemistry
EXCLUSIVE: Aamir Khan tries a BOLD new release | Watch Online Free
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