LIV Golf announces new plan after losing Saudi | Golf News

LIV Golf has unveiled a new strategy to acquire long-term investment after losing financial help from the Saudi Public Investment Fund (PIF).

Despite its high-profile recruitment strategy, the league has reportedly incurred substantial financial losses throughout its existence, with PIF selecting to pull out after investing more than $5 billion into the enterprise. In response, LIV announced a restructuring on Thursday, including the appointment of two new board members as half of efforts to stabilize and revitalize the group. It comes as Donald Trump makes uncharacteristically quiet entrance at PGA Tour event

LIV Golf has appointed Ducera Partners LLC as its investment banking advisor as the league ramps up efforts to secure long-term financial companions and shift toward a more diversified, multi-investor model.

Ducera, headed by CEO Michael Kramer, is a New York-based investment bank acknowledged for managing advanced company finance offers across sectors including media, leisure and sport. Since its founding in 2015, the firm has suggested on transactions valued at more than $850 billion, according to LIV.

Kramer is widely acknowledged as a distinguished determine in investment banking, steering companies through important transformational durations. Over the course of his profession, he has supplied counsel on quite a few high-profile offers within the sports activities sector, including transactions involving NHL and MLB groups.

The advisory rent arrives as LIV undertakes a reorganization of its business method amid persistent financial challenges and pursues recent capital companions to fuel its upcoming growth stage.

“This league has proven its value, and our focus now is on building the right financial foundation for the long term,” acknowledged Scott O’Neil, CEO of LIV Golf. “Mike and the Ducera team bring deep transaction experience and a track record of delivering in complex, high-stakes situations. They are the right partner for this process.

“LIV Golf has constructed one thing that is difficult to replicate: a global league with a growing fan base, world-class expertise, and a crew construction that advantages captains, gamers, and followers alike,” noted Kramer. “We see important worth in what has been created right here, and we’re centered on serving to the league establish the correct long-term companions to unlock that worth and energy its next section.”

LIV is now shifting ahead with initiatives to evolve into a diversified, multi-partner investment framework, with the group sustaining collaboration alongside its board, Ducera Partners, and supplementary advisors to secure long-term strategic backers. Authorities say the review will also embody assessing recent prospects that have arisen in tandem with the circuit’s swift worldwide growth since its launch.