Apple sets launch date for new iPhone series — the first major event for new CEO John Ternus | Latest Tech News
Apple is set to host its next launch event on September 9, where the company is predicted to unveil its latest iPhone series and doubtlessly its long-awaited foldable telephone.
The first foldable iPhone is predicted to be a essential landmark for Apple, with analysts saying that the high-end devices can be the main driver of larger promoting costs and margin growth for the company.
The launch would also mark incoming Apple CEO John Ternus’s first major event. Ternus, Apple’s longtime {hardware} chief, is set to take the helm at the company on September 1, as Tim Cook transitions to the position of government chairman.
iPhones are displayed at an Apple store on June 29, 2026, in Mumbai, India. REUTERS
Ternus’s appointment, announced in April, was widely regarded as a signal of Apple’s renewed push to building on its core strength in devices.
Currently, Samsung Electronics dominates the area of interest but growing foldable smartphone market, which corporations are betting would soon turn into mainstream despite their premium price tags.
Foldable telephones are anticipated to be a vibrant spot for shopper electronics corporations that have confronted a setback due to a extreme scarcity of reminiscence and storage chips that resulted in price hikes and dampened total shopper demand.
Apple has also lifted costs across its Mac and iPad line-ups to offset the hovering prices. Still, the company said in July it was dealing with “very significant” provide chain shortages and predicted the snags would dampen gross sales in the current quarter.
Incoming Apple CEO John Ternus attends the “Ted Lasso” Season 4 premiere on July 27, 2026, in Los Angeles. Rob Latour/Shutterstock
Analysts anticipate Apple to launch a foldable iPhone with a screen related in dimension to an iPad mini. Earlier this yr, Samsung unveiled a new passport-sized foldable telephone as the South Korean tech giant seeks to defend its foothold against Apple.
Apple is predicted to ship more than 17 million foldable iPhones by 2027, according to research firm IDC.
Its entry into the market is also key to driving growth, with IDC predicting a 12.6% leap in foldable telephone shipments this yr. In comparability, global smartphone shipments are anticipated to see a report 16.7% decline.
Last yr, at its launch event, Apple unveiled a slimmer iPhone Air and loaded its iPhone 17 base fashions with a number of better options. The iPhone 17 line-up helped drive a strong improve cycle among shoppers.
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