Apple unveils $1,999 foldable iPhone Duo as new CEO John Ternus takes reins | Latest Tech News
Apple revealed its first-ever foldable iPhone – and a new head honcho to pitch the company’s latest dear gadget.
The tech giant’s newly minted chief government John Ternus unveiled the the iPhone Duo in his first keynote deal with since changing Tim Cook as CEO on Sept. 1 — even as Apple seems to reassure Wall Street that it hasn’t misplaced its capability to wow shoppers with cutting-edge devices.
The Duo will start at $1,999 — an eye-watering markup that was nonetheless barely decrease than analysts had anticipated — with Apple taking preorders beginning Oct. 16. Availability begins Oct. 23, the company said.
Apple CEO John Ternus taking the stage to announce new merchandise in Cupertino, Calif. on on Sept. 9, 2026. AP Photo/Jeff Chiu
The priciest model of the Duo, with two terabytes of reminiscence, begins at an eye-popping $3,199.
Speaking at Apple’s Cupertino, Calif., HQ, Ternus said most foldable telephones really feel like “two phones awkwardly stuck together.” But the Duo folds out with a crease in its screen that’s successfully invisible. It snaps open and shut with a hinge.
When folded, the Duo has an exterior screen masking half of the shell, enabling it to be used like a regular iPhone. The Duo’s interior screen is 80% bigger than the iPhone 18 Pro’s screen when folded out. When it’s shut, it’s comparable in measurement to a passport, Apple famous.
Apple unveiled its first foldable cellphone called the “iPhone Duo.” Apple
Apple shares have been down about 2% immediately after the event. The Duo announcement was widely anticipated and was doubtless already priced in to the company’s stock.
The Duo’s launch marks the first major check for Ternus, who took over as CEO after serving for years as Apple’s {hardware} chief. Cook, who attended the spectacle, is now government chairman.
Other new merchandise unveiled at the event embrace the AirPods 5, the latest iteration of Apple’s earbuds, which function upgraded sturdiness. The base model prices $129 and the higher-end model prices $149. The Apple Watch also bought a refresh with Series 12 and Ultra 4 fashions.
The company’s stock was down more than 4% over the last 5 days forward of the event – a signal that Wall Street had muted expectations despite hype around the foldable iPhone.
The iPhone Duo is 80% bigger than the iPhone 18 Pro when unfolded. Apple
The new iPhone duo folds at a hinge mechanism down the center. Apple
“Wall Street should love the economics if Duo succeeds,” said Mark Vena, CEO and principal analyst at SensibleTech Research. “Apple just created a credible path to push the ceiling on iPhone average selling prices dramatically higher without abandoning its traditional iPhone business.”
Wednesday’s event opened with particulars about Apple’s refreshed iPhone 18 Pro and Pro Max fashions, which function an upgraded A20 laptop chip, improved battery life and quicker telephone charging.
The iPhone 18 fashions come in new glacier and burgundy colours alongside more conventional choices. The iPhone 18 Pro is priced at $1,199 – or $100 more costly than last yr’s model – while the Pro Max prices $1,299.
The iPhone Duo marked Apple’s most high-profile product launch since the debut of its “Vision Pro” digital actuality headset in 2024, which has failed to excite shoppers due to a lack of devoted apps and an eye-watering $3,500 price tag.
Wednesday event marked Ternus’ first keynote deal with at the company’s CEO. AP Photo/Jeff Chiu
The Duo is Apple’s thinnest iPhone ever when unfolded. Apple
The announcement may reinvigorate a smartphone lineup that some critics said had grown stagnant, according to tech analyst Paolo Pescatore, the founder of PP Foresight.
“Significantly, Apple has created a new premium growth opportunity, opened up another revenue stream and injected fresh momentum into the iPhone business,” he said. “The foldable should sell in the millions and give the wider category and developer community a major boost.”
Apple said earlier this yr that an industrywide chip scarcity has pressured it to raise costs on MacBooks and iPads, with some objects rising by as a lot as $500. The company has described its provide chain woes as an “unprecedented challenge.”
Ahead of the reveal event, analysts at KeyBanc highlighted Apple’s pricing problem for the Duo – noting that the company confronted a dilemma of either mountain climbing costs to offset manufacturing prices at the expense of gross sales quantity, or limiting hikes and inviting questions on Wall Street about its gross margins.
An instance of the iPhone Duo getting used to take a selfie. Apple
A new Apple Watch was also previewed at the event on Wednesday. Apple
Another problem for Apple comes from the AI race, in which the tech giant has been seen as lagging the competitors.
Apple said Wednesday its upgraded smartphone line was designed to serve as the proper vehicle for the company’s AI, called Apple Intelligence.
Apple also confirmed the release of its long-delayed AI makeover of its Siri voice assistant — an offshoot of Apple Intelligence — which is launching in beta this month forward of a wider release.
Analysts have warned that Siri wants a strong exhibiting to reassure Wall Street about Apple’s AI strategy.
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