A Lil’ Positivity: Raising Cane’s Is Turning…
National Chicken Finger Day is about a lot more than just eating good.
Source: Raising Cane’s / Raising Cane’s
Raising Cane’s announced that it should donate $1 for every Box Combo offered nationwide on July 27—up to $1 million—to Kickstart Kids, the youth nonprofit co-founded by Chuck Norris. The initiative marks the restaurant chain’s largest charitable marketing campaign to date and serves as the centerpiece of its annual National Chicken Finger Day celebration.
The announcement was made Tuesday during a particular event at a Raising Cane’s restaurant in Cypress, Texas, where founder Todd Graves was joined by Chuck Norris’ spouse, Gena Norris, and the couple’s twins, Dakota and Danilee “Dani” Norris. Kickstart Kids college students, instructors, and neighborhood members also attended the celebration, which included martial arts demonstrations highlighting the nonprofit’s influence.
A National Chicken Finger Day With a Purpose
While National Chicken Finger Day has turn out to be one of Raising Cane’s greatest annual occasions, this yr’s celebration comes with an added mission: supporting the next era of leaders.
On July 27, every Box Combo bought at Raising Cane’s areas across the nation will contribute instantly to Kickstart Kids, serving to fund packages that educate younger people confidence, self-discipline, management, and respect through martial arts.
Source: Raising Cane’s / Raising Cane’s
Founded more than 35 years in the past by Chuck Norris, Kickstart Kids has served more than 120,000 college students throughout Texas.
The fundraising effort extends past Chicken Finger Day. Through July 29, internet proceeds from the model’s Chuck Norris x Raising Cane’s merchandise assortment will also benefit the group.
Raising Cane’s Commits Up to $1 Million
The marketing campaign represents a major milestone for Raising Cane’s charitable giving efforts. Since first partnering with Kickstart Kids in 2019 with a $100,000 donation, the company has continued supporting the nonprofit’s mission.
“Chuck’s legacy lives on through his family and through every student whose life is changed by Kickstart Kids,” Raising Cane’s founder Todd Graves said in a assertion. “Honoring my friend by supporting the mission he cared about most is one of the most meaningful things we’ve ever done.”
Source: Raising Cane’s / Raising Cane’s
Gena Norris echoed the sentiment, including, “Chuck would be deeply honored to know his legacy is continuing in such a meaningful way. Our family is incredibly grateful to Todd and everyone at Raising Cane’s for celebrating Chuck’s life and helping carry forward the work that meant so much to him.”
Honoring Chuck Norris Through Giving Back
Although this yr’s National Chicken Finger Day marketing campaign pays tribute to Chuck Norris, the main focus stays on persevering with the work he championed.
Raising Cane’s has partnered with the Norris household on a national marketing campaign that includes Gena, Dakota, and Dani Norris in tv, digital, and social media spots designed to raise awareness for Kickstart Kids. The company is also launching an action-comedy-themed marketing campaign impressed by Norris’ larger-than-life profession.
By tying one of its greatest annual promotions to a nationwide fundraiser, Raising Cane’s is popping a day devoted to chicken fingers into an alternative to make a lasting influence.
For followers planning to have a good time National Chicken Finger Day, grabbing a Box Combo on July 27 gained’t just fulfill a craving—it might help Raising Cane’s attain its $1 million purpose and assist 1000’s of college students for years to come.
The post A Lil’ Positivity: Raising Cane’s Is Turning National Chicken Finger Day Into A Meaningful Fundraiser For Kickstart Kids appeared first on GWN.
