Beloved steakhouse chain is making a comeback…
Steakhouse chain Sizzler is making a comeback with a new, refreshed look, even as the quick-service restaurant sector continues to face a difficult setting that has prompted numerous closures.
Creative company Tavern, tasked with serving to the model reinvent itself, said the steakhouse had been a popular culture icon in the Eighties and Nineteen Nineties on the West Coast, but “over the years the brand faced an identity crisis and lost its way.”
Today, the company said, “most Californians don’t even know where the nearest Sizzler is (if they even know the brand is still in business).”
The company is attempting to change that, asserting its plans to refresh the model last 12 months.
The company said in a 2024 press release that it’s tapping “into the sentimental value associated with the brand” and plans to “compete with fast-food giants like McDonald’s and offer a more appealing alternative for parents seeking a dining experience that evokes comfort and familiarity.”
Chief Growth Officer Robert Clark told QSR last month that the company is seeing gross sales in the up to date eating places carry 47%.
One of them noticed gross sales carry 100%.
Steakhouse chain Sizzler is making a comeback with a new, refreshed look. AFP via Getty Images
The company at present has 80 shops and has accomplished 9 renovations in the last two years.
The company is also trying to make a plan for franchise homeowners to undertake, and most of them are agreeing to it, according to the outlet.
In its heyday, Sizzler operated more than 700 eating places nationwide, according to a number of studies.
The company said in a 2024 press release that it plans to “compete with fast-food giants like McDonald’s and offer a more appealing alternative for parents seeking a dining experience that evokes comfort and familiarity.” Los Angeles Times via Getty Images
Diners at a newly transformed Sizzler restaurant. Los Angeles Times via Getty Images
Fast-food firms are already dealing with margin pressures from supply-chain disruptions and rising labor prices, while industry-wide visitors stays subdued.
Lower foot visitors has pressured many eating places to roll out more promotions and even pursue rebranding efforts to entice their core prospects, who have been pulling back on discretionary spending.
Sasha Shennikov, vice president of advertising, told QSR the model is popping up “all over” Los Angeles with radio advertisements and billboard space.
The company at present has 80 shops and has accomplished 9 renovations in the last two years. Adriana – stock.adobe.com
Tavern is focusing on the model’s historical past and modernizing its property.
“Instead of throwing away decades of heritage in the logo, we built upon it by stripping it back, slanting it and stamping it into place as a literal cattle brand,” Tavern beforehand wrote.
It used a wealthy maroon shade as the hero of the id’s palette and also reused the “ZZ” design from the emblem (and the phrase “sizzle”) as enjoyable, secondary design components that make the model’s tone more playful and distinctive.
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