Celebs Celebrate Coiffure Curator Cliff Vmir’s…
When magnificence mogul and movie star coiff curator Cliff Vmir opened the doorways to his new FEMMÈ flagship in Buckhead, Atlanta, it wasn’t just another ribbon-cutting second. It was a dazzling declaration of possession, of artistry, and of breaking limitations in an industry that hardly ever sees younger Black males at the helm of magnificence empires.
Source: Freddy O / FreddyO.com
The 27-year-old serial entrepreneur continues to increase his magnificence legacy with FEMMÈ’s 3,000-square-foot headquarters, now serving as a retail storefront, full-service salon, and operational warehouse for his growing haircare line. The enlargement represents a milestone in inclusivity and innovation.
Source: Freddy O / FreddyO.com
“I’ve been a hairstylist for over 20 years, so this has been a long time coming,” Vmir shared in a press assertion. “Opening my FEMMÈ storefront and expanding our products into over 250 stores throughout the country means the world to me.”
That same world-class ambition was mirrored in every inch of the space. Designed by iElevated Images, FEMMÈ radiates fashionable glam—from its smooth epoxy flooring to customized DSD artwork installations—embodying the combination of luxurious and hustle that defines Atlanta’s magnificence scene.
The Grand Opening: A Star-Studded Celebration
The grand opening remodeled 2223 Faulkner Road NE into a fashion-forward playground for Atlanta’s elite. Hosted by V103’s Tori Starr, the event drew Da Brat and Judy Harris-Dupart, Saucy Santana, Sukihana, Tammy Rivera, Karlie Redd, Big intimacyy, Shekinah, and Shod Santiago, among others.
Source: Freddy O / FreddyO.com
Source: Freddy O / FreddyO.com
Source: Freddy O / FreddyO.com
Source: Freddy O / FreddyO.com
Source: Freddy O / FreddyO.com
Inside, visitors have been greeted by Cliff’s hand-selected FEMMÈ Boys—a crew of male stylists redefining the gender narrative of glam. DJ Steff saved the vitality high as attendees sipped on FEMMÈ-branded cocktails, sampled slushies by Slushy Box ATL, and indulged in customized bites by Feed the Streetz.
The celebration wasn’t just glamorous—it was symbolic. Cliff was offered with a Resolution from the Georgia House of Representatives, honoring his trailblazing achievements in magnificence and business.
Inside the Pink Palace: The Power of Persistence
When requested about the salon’s signature aesthetic, Cliff laughed as he recounted an unintentional design twist.
Source: Freddy O / FreddyO.com
“It wasn’t supposed to be this,” he admitted. “We had a mishap with the floors, and I had to mix pinks together to fix it—but then everything had to match. The chairs, the walls, everything. It became its own vibe.”
That unintentional reinvention mirrors his journey—turning setbacks into statements.
“People told me, ‘You’ll never find chairs that match,’ or ‘You won’t get what you want.’ I didn’t stop until I did,” he said with a smile.
Source: Freddy O / FreddyO.com
FEMMÈ, which interprets to “woman” in French, is more than a identify, it’s a mission. Cliff explained that he wished to create a space where ladies really feel protected, celebrated, and empowered.
“I want women to come in and feel like boys are their safe space. We’re your gay best friends—your secrets are safe with us, and we’re gonna slay your hair every time.”
Beyond the Chair: Cliff Vmir’s Movement in Beauty
From styling Cardi B, Trina, and Jazmine Sullivan to promoting over 15,000 merchandise on TikTok Shop, Cliff Vmir’s attain extends past movie star circles. His model FEMMÈ represents the intersection of entrepreneurship, illustration, and group.
Source: Freddy O / FreddyO.com
Beauty, for Cliff, will not be just about hair—it’s about therapeutic and visibility. As October 11 approaches—National Coming Out Day—his grand opening feels significantly aligned with celebration and pleasure.
“Beauty is my life,” Cliff shared. “Whether I’m styling hair or shipping products, I wake up every day living it. I just want people to know: never stop, never take ‘no’ for an answer.”
A Legacy in Motion
Cliff Vmir’s FEMMÈ is more than a salon; it’s a motion rooted in resilience, group, and confidence. With each enlargement, he’s not only scaling a model but also rewriting what success appears like for queer, Black entrepreneurs in the sweetness industry.
Source: Freddy O / FreddyO.com
As FEMMÈ cements its place in Atlanta’s luxurious scene and past, Cliff’s story serves as a reminder that magnificence has no bounds—and that the most highly effective makeovers start from within.
Source: Freddy O / FreddyO.com
Follow FEMMÈ on Instagram: @femmehaircare
Follow Cliff Vmir: @cliffvmir
Freddy O
Freddy O
Freddy O
Freddy O
Freddy O
Freddy O
Freddy O
Freddy O
Freddy O
Freddy O
Freddy O
Freddy O
The post Celebs Celebrate Coiffure Curator Cliff Vmir’s FEMMÈ Grand Opening, Opulent Luxury Ensues [Exclusive] appeared first on GWN.