Ektaa Kapoor joins Sussanne Khan's Ekatra | Indian Movie News
Producer and entrepreneur Ektaa Kapoor has announced her affiliation with Ekatra Jewels, a modern luxurious jewelry model that goals to cater to a new era of customers. The enterprise marks a new entrepreneurial chapter for Kapoor, who has constructed a profession creating some of the most well-liked tales in Indian tv and digital leisure.
The collaboration also brings together Ektaa Kapoor and inside designer Sussanne Khan, longtime buddies who are now working together on a model positioned around trendy luxurious, individuality, and self-expression.
Speaking about the affiliation, Ektaa said the enterprise aligns carefully with themes she has explored throughout her artistic profession. “I’ve spent years creating stories about women who shape their own journeys and define success on their own terms, and Ekatra is a natural extension of that belief. What excites me most is the opportunity to build something contemporary and meaningful for the way women live and express themselves today,” she said.
Kapoor also mirrored on her long-standing friendship with Sussanne Khan and how that relationship contributed to the collaboration. “Sussanne and I have shared a friendship built on mutual admiration and respect for many years, so collaborating through Ekatra felt incredibly organic. We both believe in creating brands that reflect the aspirations, individuality, and confidence of modern women,” she said.
The producer additional spoke about altering perceptions of luxurious and the need for manufacturers to evolve alongside customers. “Every generation gets to redefine luxury, and Ekatra is our way of creating a brand that resonates with the values, aspirations, and choices of modern women. More than jewellery, it’s about celebrating self-expression and the stories we carry with us,” she added.
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According to the company, Ekatra not too long ago unveiled a new assortment developed in collaboration with Sussanne Khan. The assortment focuses on modern design and goals to mix innovation with trendy aesthetics.
The launch comes at a time when luxurious manufacturers are more and more looking for to join with youthful customers through personalised experiences and merchandise that replicate particular person id. Ekatra positions itself within this evolving panorama by focusing on design-led choices and modern styling.
For Kapoor, whose profession has largely revolved around storytelling, the transfer represents an enlargement into a different artistic space. While leisure stays her main area, her affiliation with Ekatra displays an curiosity in building lifestyle manufacturers that join with altering shopper preferences.
As the model begins its journey, its founders say the main target will stay on creating merchandise that mix design, innovation, and personal expression for today’s ladies.
Also Read: 25 Years of Mujhe Kucch Kehna Hai EXCLUSIVE: Tusshar Kapoor recollects movie’s TERRIFIC box workplace run: “If Lagaan and Gadar had not released 3 weeks later, our film would have done better”; opens up on Ekta Kapoor’s help: “Many industry people were OFFENDED seeing her promote her brother’s film on her shows”
Ektaa Kapoor joins Sussanne Khan's Ekatra | Watch Online Free
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