FIFA World Cup 2026 fans racing to buy POP MART’S…
The 2026 FIFA World Cup will soon deliver national delight, sensational objectives and LABUBUs.
Everyone is acquainted with POP MART’s wildly fashionable THE MONSTERS assortment that includes the fuzzy sharp-toothed character you see hanging off designer baggage and purses across the nation.
The 2026 FIFA World Cup will soon deliver national delight, sensational objectives and LABUBUs.
LABUBU has collaborated with Japanese Anime collection “One Piece,” Coca-Cola and now the FIFA World Cup. Because what better place for the industry’s hottest toy than the world’s greatest sporting event.
The mischievous creature that has shortly turn into a global cultural phenomenon has a devoted following stretching from Los Angeles to Seoul. Including a number of celeb fans.
But now with the World Cup returning to North America for the first time since 1994, POP MART has unveiled its latest collaboration, THE MONSTERS x FIFA Series. It turns the enduring LABUBU character into a blue soccer hero.
The centerpiece of the gathering is an outsized Vinyl Plush Doll, that includes LABUBU dressed in a World Cup package, miniature soccer boots and the notorious World Cup trophy clutched firmly in hand.
The mischievous creature that has shortly turn into a global cultural phenomenon has a devoted following stretching from Los Angeles to Seoul. Including a number of celeb fans.
“If you’re looking for something to add to your World Cup shopping list outside of the typical team jersey, hat, T-shirt and scarf, then this collaboration offers something different that people of all ages will love,” a retail govt told The California Post.
The assortment extends past the enduring plush dolls. Pendant keychains, mini lamps, collectible glassware, magnets and football-themed equipment are all half of the rollout. POP MART also has a number of activations and pop-up experiences deliberate across the United States, Mexico and Canada during the World Cup.
A giant model of the The MONSTERS × FIFA Series – Vinyl Plush Doll in the music video for the music “Goals” that includes LISA of BLACKPINK, Anitta and Rema.
“This is THE MONSTERS’ first official sports collaboration, and we’re thrilled for it to be with FIFA in what will be a historic World Cup hosted in North America,” said Emily Brough, head of licensing for Pop Mart Americas, in a news release. “By bringing LABUBU to the pitch, we’re celebrating fandom, unity and the imagination to dream big.”
Perhaps the strongest signal that LABUBU has absolutely entered the soccer zeitgeist got here on May 21 when a giant model of the character appeared in the official FIFA Sound music video for “Goals,” that includes LISA of BLACKPINK, Anitta and Rema.
✨ GOALS OUT NOW ✨ Lisa x @anitta x @heisrema will all take the stage for an unforgettable efficiency at the #FIFAWorldCup USA Opening Ceremony in Los Angeles 🌎⚽ Stream the Goals Music Video now at the hyperlink below.— FIFA World Cup (@FIFAWorldCup) May 21, 2026
AFP via Getty Images
The official 2026 World Cup mascots of Clutch the Bald Eagle, Maple the Moose and Zayu the Jaguar will seem throughout the continent during the event, but LABUBU, the furry blue monster in his World Cup package, is probably going to steal the highlight.
POP MART’s THE MONSTERS × FIFA Series assortment is on sale now at POPMART.com and in shops nationwide.
The 2026 FIFA World Cup kicks off June 11 in Mexico City, where South Africa takes on host nation Mexico.
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