Good Morning Britain scraps major part of daytime | UK News

Good Morning Britain is set to shut down its US bureau utterly for the first time in its 11-year historical past as part of ITV’s Daytime programming cuts. The enormous change will depart the flagship morning show without a devoted American reporting presence which can spark a major shift in how worldwide information is roofed on the show. The bureau, which is presently being led by correspondent Noel Phillips from New York, has served as GMB’s base for US tales.  

However, with the restructure, stories from across the pond will doubtless be sourced from ITV’s predominant new division ITN slightly than a devoted workforce stateside. The determination has sparked backlash internally as a source close to the manufacturing criticised the closure.  

They instructed press at the time: “They have completely axed their American operation, with the intensity of the news cycle in the US as it is, especially now, with a president who is making headlines daily. How does that make any sense?”  

Branding the transfer “a brazen pivot away from journalism”, the insider went on: “These cuts are a disaster in the making. The way they have gone about all of this is mess and it is devastating for us all.  

“Why are they trying to reinvent the ‘news’ instead of finding better ways to reach audiences? It is a shame they are being so shortsighted and are losing genuine, good quality people.”  

When approached for a remark, an ITV spokesperson addressed the state of affairs in a short assertion. It learn: “ITV is currently in consultation over proposed changes and no final decisions have been made on redundancies.  

“ITV News has a significant presence across North America and its award-winning bureau will continue to provide GMB viewers with trusted international news.” 

The elimination of the US workforce varieties part of a widespread cost-cutting operation across ITV’s daytime schedule in an effort to save £50million. Around 220 jobs are anticipated to be cut from Good Morning Britain, This Morning, Loose Women, and Lorraine.  

As part of the shake-up in 2026, Lorraine will likely be lowered to a 30-minute slot and both Lorraine and Loose Women will now only air for 30 weeks a 12 months.  

Meanwhile, Good Morning Britain is being prolonged by an further half-hour each morning, a transfer ITV hopes will streamline manufacturing and distribute resouces more effectively. 

Although ITV maintains that its award-winning worldwide information protection will proceed without disruption, critics feat that closing the US bureau might mark a troubling step away from in-depth journalism in favour of saving money, doubtlessly weakening the community’s means to cowl US information.