Celebrity Influence
How do celebrities influence the youth in our society? before we proceed further, let’s take a look at the term celebrity and what it takes to be one.
Who is a celebrity?
The term “celebrity” refers to a person who is famous or has a large following and is typically associated with someone in the media. Although some people deserve to be called “celebrities” more than others, some people are more deserving of the label. Most of the celebrities you know now began their fame on the internet.
Impact of media on the creation of celebrities
In the past, celebrities were usually the product of mass media, such as TV talk shows like Entertainment Tonight and magazines featuring celebrity profiles. Today, the creation of a celebrity can be DIY, allowing anyone to become famous through social media and a small audience. This is especially true for the rise of “micro-celebrities,” or people who gain fame through the internet. They operate within a smaller virtual space, and their fanbases are small but dedicated.
The power of mass media has a direct influence on the creation of celebrities. Without the publicity and the exposure provided by the media, celebrities would not have the power to become as popular as they are today. In turn, the media benefits from these updates, allowing them to gain massive amounts of public attention. Celebrities are subject to harsh criticism, but the media can also be a positive influence, allowing them to gain more fame and fortune.
A good example of micro-celebrities is Tiktok stars and Youtube creators. Most of these people gained massive followers and subscribers, making them celebrities without the need for other media channels such as TV, radio, and magazines.
Creating a new form of celebrity
In the mass media, a career as a celebrity is precarious. A traditional business model for the media industry involves big investments in premium content and accommodates a limited number of stars. This formula-driven approach helps media outlets minimize risks, but it requires ever-fresh new faces. A new model may allow celebrities to interact directly with their audiences. In the meantime, traditional media outlets can focus on the core functions of entertainment brands: producing and marketing content, attracting fans, and boosting brand equity.
Celebrities for Marketing
Creating a new type of celebrity is a new strategy for marketers, whose current models may be fading. Established stars are no longer as enticing as they once were, and consumers may be growing tired of them. According to a recent survey, 75 percent of respondents said that high-profile stars did not capture their attention. Furthermore, 49% said they dislike being associated with famous people.
The media’s impact on the creation of celebrities
In today’s media-dominated culture, celebrities are a powerful force in shaping culture. They set trends in food, fashion, language, and lifestyle. Many youngsters aspire to be famous as they grow up and define celebrity status as a goal. A study shows that children ages six to seventeen are most likely to want to become a YouTube star, a blogger, a vlogger, or a teacher.
A major influence of the media on the creation of a celebrity lies in product endorsements. Advertisers often place celebrities in lifestyle views in their promotional campaigns, so that they make people believe that they should be living the lifestyle they depict. For example, if a product is intended to lower cholesterol levels, an advertisement will probably show an active actor in an athletic setting. The consumer will therefore believe they can do the same activity.
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