Intense backlash to Matt Rife ad left makeup…
One govt for makeup model e.l.f. is making an attempt to flip down the social media temperature after her company’s latest ad sparked outrage among customers for starring stand-up comedian Matt Rife.
In an interview with the outlet “Business of Fashion” (BOF), the wonder model’s chief advertising officer, Kory Marchisotto, spoke about what went flawed with its ad with Rife, explaining that inflicting outrage was never their intention.
“Obviously, we’re very surprised,” she said. “There is a big hole between our intention and how this missed the mark for some people… We…
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