LIV Golf boss Scott ONeil reacts after league | Golf News

Scott O’Neil insists that LIV Golf has secured $500 million in sponsorship funding, even as financial information reveal the group suffered losses of almost that similar sum in 2024.

According to O’Neil, LIV Golf has generated “half a billion” {dollars} in sponsorship income over the last 10 months. The Saudi Arabia Public Investment Fund continues to bankroll the circuit, while negotiating with the PGA Tour, remaining one of the globe’s most prosperous sovereign wealth funds. LIV spent big on participant acquisitions early in the 12 months, with six signings becoming a member of the league

LIV has inked a number of big-name partnerships since early 2025, including agreements with firms like HSBC and Salesforce.  

The group maintains current partnerships with quite a few Saudi Arabian enterprises that possess substantial financial assets, such as Aramco, Riyadh Air and Maaden. From its inception, LIV Golf has also secured agreements with Panini, New Ear, Fox Sports and ITV in the UK.

O’Neil assumed the function of LIV Golf CEO in January 2025, changing Greg Norman, and addressed attendees at the Salesforce Annual Conference, declaring “We’ve had, in like 10 months, we’ve literally done half a billion in sponsorship like that, like up from zero.

“And then – Salesforce is one of our great companions, of course, we have like fully reimagined the expertise. Our participant expertise is extraordinary,” O’Neil continued during his Salesforce presentation. “So a lot of optimistic issues are taking place but we’re nowhere close to where we’ll be a 12 months from now, two years from now, three years from now. That’s what will get me… pops me out of mattress in the morning,” he added.

He remained optimistic, yet through sponsorship offers, information and paperwork filed with Companies House, revealed that LIV Golf had hemorrhaged $1.1 billion since its inception.

The UK division alone bled over $461 million in 2024. In 2024, they shed nearly $396 million and $243 million just 18 months earlier.

Companies House filings don’t embody LIV’s financial operations in the United States. LIV Golf’s fourth season will start next February.

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Phil Mickelson, Brooks Koepka, Bryson DeChambeau, Dustin Johnson, Cameron Smith and Jon Rahm stay among the gamers still under LIV’s banner, though DeChambeau and Koepka’s offers are due to expire next 12 months.

The calendar once more contains 13 customary, $25 million occasions and a staff championship.