Matt Rife defends Sydney Sweeney after American…
Matt Rife is staff Sydney Sweeney.
The comic, 29, spoke out in protection of the “Euphoria” star, 27, after she confronted backlash for her American Eagle denims advert and for promoting bar soaps made from her bathwater.
“I keep seeing people mad at Sydney Sweeney for noooothing,” Rife wrote Friday on X in response to a tweet about Sweeney’s bathwater cleaning soap drama.
Matt Rife at the 2025 Gulf Coast Jam in Panama City Beach, Florida. Getty Images
Matt Rife attends a New York Knicks recreation in Nov. 2023. Getty Images
“She’s learning that the internet is full of absolute garbage losers who will twist anything you say into a c-nty misinterpretation,” Rife added. “People are awful.”
Sweeney lately defended her bathwater marketing campaign after she discovered herself at the middle of another online controversy.
Sydney Sweeney for her American Eagle marketing campaign. American Eagle
Matt Rife speaks to the gang during Gulf Coast Jam on May 31. Getty Images
“I think it’s important to have a finger on the pulse of what people are saying, because everything is a conversation with the audience,” she told The Wall Street Journal in an interview revealed Aug. 20.
“It was mainly the girls making comments about it, which I thought was really interesting,” she explained. “They all loved the idea of Jacob Elordi’s bathwater.”
Sydney Sweeney attends a particular screening of “Americana” on Aug. 4. Xavier Collin/Image Press Agency/MEGA
Sweeney was referring to how in Elordi’s 2023 film “Saltburn,” Barry Keoghan’s character drinks bathwater after Elordi’s Felix had pleasured himself in the bathtub. Fans ended up creating a “Bathwater Candle” impressed by the second.
The “Anyone But You” actress also dealt with online hate over her American Eagle partnership.
Left-wing critics customers claimed that the advert — which options the tagline “Sydney Sweeney has great jeans” — was full-on Nazi propaganda that promotes racism, eugenics and Western magnificence requirements.
Sydney Sweeney for her American Eagle marketing campaign. American Eagle
Sydney Sweeney in her advert for American Eagle. American Eagle
“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,” Sweeney said in the American Eagle video. “My jeans are blue.”
American Eagle rapidly defended the company’s marketing campaign with a public assertion.
“This campaign is and always was about the jeans. Her jeans. Her narrative. We will continue to honor the unique ways everyone wears their AE jeans with confidence,” the company said on Aug. 1. “Great jeans flatter everyone.”
Sydney Sweeney selling American Eagle denims. American Eagle
Some stars, like Lizzo and Doja Cat, took to social media to ridicule Sweeney and American Eagle over the controversy.
But other public figures like Dr. Phil and even President Donald Trump defended Sweeney from the backlash.
Sydney Sweeney for American Eagle. American Eagle
Plus, American Eagle’s stock rose more than 10% immediately after the new marketing campaign kicked off on July 23.
Sweeney has prevented talking straight about the controversy.
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