Matthew McConaughey, Woody Harrelson have ‘True…
Matthew McConaughey and Woody Harrelson have reprised their roles from the HBO collection “True Detective” reunion in a new advert launched forward of the 2025 Super Bowl.
Written and directed by “True Detective” creator Nic Pizzolatto, the industrial sees the actors reunite to advertise the True To Texas marketing campaign, geared toward getting the Texas legislature to create new incentives for movie and TV productions seeking to movie within the state.
The spot additionally contains appearances by Dennis Quaid, Billy Bob Thornton and Renée Zellweger.
Matthew McConaughey and Woody Harrelson within the Super Bowl advert. X/@McConaughey
McConaughey and Harrelson as their Season One characters, Rusty Cohle and Marty Hart, respectively. LACEY TERRELL
The industrial opens with McConaughey and Harrelson (each Texas natives) in a car, channeling their Season One characters, Rusty Cohle and Marty Hart, respectively.
“Hollywood is flat circle, Woody,” McConaughey says from the passenger seat as Harrelson drives with Dennis Quaid within the backseat in handcuffs. “This industry is like somebody’s memory of an industry. I’m talking about a whole new hub for film and television. A renaissance. A rebirth.”
Quad interjects, suggesting a wholesale takeover, to which Harrelson responds, “A small fraction of Texas budget surplus to turn this state into the new Hollywood.”
The pair then rattle off names for the attainable new Hollywood within the Lone Star State.
Matthew McConaughey shared the advert on his X account. X/@McConaughey
Woody Harrelson sat behind the motive force’s seat. X/@McConaughey
Dennis Quaid was handcuffed within the back of the car. X/@McConaughey
That’s when McConaughey’s mobile phone rings, with Thornton on the road.
Informing them he’s “on set,” the “London Fields” alum shared, “Texas has pulled a boatload of money for film incentives” whereas urging them to “get on down here.”
Thornton wasn’t the one A-lister on the cellphone within the advert. Zellweger additionally jumped on the horn with Quaid.
Renee Zellweger performed her half on the cellphone with the trio. X/@McConaughey
Woody Harrelson and Matthew McConaughey on “True Detective.” Jim Bridges/HBO
Sitting on her sofa in a Longhorns hat, the “Bridget Jones’s Diary” actress says that she spoke to Thornton, and she or he hears they’re heading to Texas.
“Well, count me in. I’ve been hotel hopping in all these other states for way too long,” she mentioned with a twang.
“If all these other states are going to offer incentives, then that’s where we’re going to keep going. I just wish we could bring some of these productions home to Texas,” Zellweger provides.
Woody Harrelson. Jim Bridges/HBO
McConaughey captioned his post, “Texas stories deserve a Texas backdrop. That’s why I teamed up with Dennis Quaid, Woody Harrelson, Billy Bob Thornton, and Renée Zellweger for True to Texas. It’s time to bring film and TV productions home!”
The advert is gentle and enjoyable and can absolutely be a favourite among the many adverts during this yr’s Super Bowl commercials — however they have competitors.
Meg Ryan and Billy Crystal additionally joined forces, reuniting for a “When Harry Met Sally” industrial with shock visitor Sydney Sweeney.
Super Bowl LIX takes place on February 9, with the Kansas City Chiefs dealing with off towards the Philadelphia Eagles in New Orleans at 6:30 p.m. ET.
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