Mookie Betts has a playoff soundtrack infused with | College News
The announcement couldn’t have been more sadly timed. On the morning after the Dodgers had been swept by the Angels and fallen out of first place in the National League West for the first time in 108 days, the e-mail to media members began this manner: “Ever wonder how a player like Mookie Betts gets in the zone for the MLB Postseason?”
This is just not on Betts, not at all. He is just the entrance man for a marketing campaign in which Corona Beer and its promoting companions had pre-timed an in any other case innocent press release for 6 a.m. PT Thursday. The headline on the press release: “Corona Teams Up with Mookie Betts to Bring the Beach to the Ballpark Through a First-of-its-Kind Soundtrack for the MLB Postseason.”
One of the keys to Betts’ success: an even keel that sometimes frustrates followers who need every participant on their group to be as visibly pissed off as they’re. In the aftermath of the Angels’ sweep, this is what Betts said Wednesday night time: “It is what it is. Can’t change it right now.”
The promotional picture distributed with the press release reveals Betts stress-free on a seashore towel, next to home plate, headphones on. The soundtrack “fuses the iconic sounds of the ballpark with the relaxing vibe of the beach.”
Betts helped to choose seven minutes and 54 seconds of “home run blasts, in-stadium crowd waves and announcer calls from his most memorable postseason moments … combined with ambient ocean breezes and crashing waves.”
The Dodgers’ Mookie Betts teamed up with Corona for a baseball-themed soundtrack marketing campaign called “Playa Sounds.”
(Corona)
You can hear the soundtrack right here. From the press release: “The entire mix is tuned at 432hz — a frequency commonly associated with enhanced clarity.”
“As a player, you need to be in the right head space to show up when the lights are brightest,” Betts said in the press release. “I worked with Corona to make sure this soundtrack accurately captures the energy of the postseason and channels that into something both the guys in the dugout and fans can use to prepare for the season’s biggest upcoming moments.”
In last 12 months’s postseason, Betts batted .290, hitting 4 home runs and scoring 14 runs in 16 video games. After the World Series, on an episode of his podcast, he and a number of teammates broke down the Dodgers’ championship run, including a dialogue of the New York Yankees’ elementary flaws in the World Series.
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