New restaurant from Catch Hospitality Group set to…
The latest restaurant from Catch Hospitality Group – recognized for The Corner Store in SoHo, beloved by Taylor Swift – will function a seven-figure, huge customized grill that will serve up scorching dishes from the Levant.
Or’esh, which will probably be helmed by Michelin-starred chef Nadav Greenberg, opens next month in SoHo and will offer staples from international locations like Israel, Morocco and Lebanon — such as grilled complete lobster, seared salmon sashimi and charred greens.
Greenberg, who made his title at Eyal Shani’s Shmoné in the West Village, will oversee the live-fire cooking, which can go into most of the dishes.
Michelin-starred chef Nadav Greenberg, left and restaurateur Eugene Remm are partnering on Or’esh, which opens next month in SoHo and will offer staples from international locations like Israel, Morocco and Lebanon. Catch Hospitality Group
The chef said he sketched the design of the grill, which gained’t be seen to diners, with restaurateur Eugene Remm noting getting the appropriate approvals from the town was a problem.
“It was a huge challenge and a very long process, but the flavor is something you just can’t fake,” Remm told Side Dish.
“What I learned from Nadav is that [live fire cooking] isn’t precise … It’s more of an art than a science, and that’s what makes it interesting and unique.”
Greenberg can’t wait to fire up the grill when Or’esh, which denotes mild and fire in Hebrew, opens next month.
“I’ve never seen anything like it. It’s one of a kind,” he said. “This is literally a Ferrari. It can’t get better than this.”
Or’esh will probably be positioned on Broadway close to Prince Street, paces away from The Corner Store. Instagram/@newopeningsnyc
Or’esh, positioned on Broadway close to Prince Street, paces away from The Corner Store, would be the third restaurant from Catch in 17 months. After the success of The Corner Store – a type of love letter to New York, with distinctive takes on basic local staples – and The Eighty Six, positioned inside the historic Chumley’s/Frog Club spot once frequented by Hemingway, expectations for the new spot are high.
Although Or’esh is still under construction, the founders’ imaginative and prescient shines through. The partitions have been knocked down, and those that stay are coated in cloth to take in sound, while the ceilings have been lowered, with frames and beams added, to create a more intimate space.
“The number-one thing that is important to me in a restaurant is the sound,” Remm said. “If you work hard but you bleed your ears out, it’s a horrible experience. We made an investment into soundproofing the space to make sure it wasn’t a cold, hollow space.”
He also identified the restaurant’s “smaller spaces and beautiful banquettes — not tight tables focused on how many covers you can squeeze into a space.”
Taylor Swift leaving The Corner Store last yr. Felipe Ramales / SplashNews.com
Or’esh could have 75 seats plus a 15- to 30-seat personal eating room with a separate entrance.
And then there’s the magnificent grill.
“You can’t program it, because one moment the heat is here and the next it’s there. Cooking is the only art where you need to use all of the five senses,” Greenberg said.
The customized construct ensures distinctive flavors, he added. Remm put the price tag at seven figures, though he declined to share the precise value.
“Even if it is a simple Branzino, it will taste different – with a salt bake or some of the bones smoked for the sauce or smoking tomato and stracciatella with sage,” Greenberg said.
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