Starbucks reveals protein cold foams and lattes…
You can skip that drained ol’ protein shake — Starbucks is now serving positive factors in a grande.
Come September 29, your favourite espresso giant is rolling out everlasting Protein Cold Foams and Protein Lattes.
Each Protein Cold Foam packs a punch with 15 grams of protein per grande and comes in flavors like vanilla, chocolate, matcha, banana, brown sugar, salted caramel — and yes, even sugar-free vanilla.
Fall followers can also sip seasonal pumpkin and pecan-flavored protein cold foams.
Protein-packed and flavor-loaded: Each Cold Foam hits 15 grams per grande in vanilla, chocolate, matcha, banana, brown sugar, salted caramel — plus sugar-free vanilla. Starbucks
Each protein-boosted latte — made with 2% protein-packed milk — may have anyplace from 15 to 36 grams per grande, giving your morning brew a gym-worthy glow-up. As of now, the protein latte flavors are unknown.
According to the Seattle-based espresso chain’s global chief model officer, Tressie Lieberman, the new protein drinks “tap into the growing consumer demand for protein in an innovative, premium, and delicious way that only Starbucks can deliver,” as per a current press release.
The news of Starbucks’ Protein Cold Foams and Lattes is stirring up a caffeine-fueled debate online.
As seen on X (previously Twitter), followers and skeptics alike had loads to say.
Some are curious — and cautiously optimistic. “Wonder how the flavors will taste with the new protein twist,” one consumer wrote.
“Cold foams are my go-to—this sounds perfect. Starbucks [is] always finding ways to mix it up.”
Others, however, aren’t impressed. “Starbucks rolling out protein lattes & cold foams this month. No thanks — I like my coffee to taste like coffee, not a science fair smoothie. If you want culinary gymnastics, go to ‘Diary Queen’ and leave my double espresso alone,” another quipped.
And then there’s the brutally sincere commentary: “30g of protein and 300g of sugar the best of both worlds,” one consumer joked, accompanied by a laughing emoji.
Some are intrigued by the science of it all. “I will admit I want to try Starbucks cold foams w extra protein which I read they’re test marketing,” another X consumer confessed.
“But more from a taste and texture perspective and the chemistry of how they’ll suspend the protein in the foam.”
Long before protein powers hit your foam, Starbucks was brewing a different sort of gamble — the now-legendary Pumpkin Spice Latte. Starbucks
But manner before protein ever hit the froth, Starbucks had its own epic gamble brewing — the now-iconic Pumpkin Spice Latte.
It could also be arduous to consider, but the beloved drink virtually never made it off the drafting board.
Back in 2003, the espresso company was brainstorming fall flavors and, according to PSL “father” Peter Dukes, pumpkin wasn’t precisely topping the charts.
There have been “chocolate beverages and caramel beverages,” he told People, but pumpkin-flavored gadgets weren’t widespread at the time.
Market research even rated pumpkin drinks low on buy intent — though everybody admitted it was distinctive.
Undeterred, Dukes and his staff pushed the fall-forward concoction through a sequence of style checks, mixing espresso with bites of pumpkin pie in a lab embellished to really feel like autumn (even if it was spring).
Launched in October 2003, the PSL slowly turned a caffeinated cult favourite — and by 2014, @TheRealPSL was tweeting up a storm every pumpkin season. TNS
They tinkered with cinnamon, ginger, and cloves and debated names, ultimately ditching “Fall Harvest Latte” in favor of one thing clear and cozy: the “Pumpkin Spice Latte.”
The PSL formally hit shops in October 2003 and slowly, sweetly, turned the caffeinated cult basic it’s today.
Now back for the season, Dukes says the PSL is more than espresso: it’s a “warm blanket in front of the fireplace…sitting around the Thanksgiving table with family and friends.”
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