Subway scraps its free sandwich perk just months…
America’s favourite sandwich giant is cutting a key perk of its loyalty program — and followers aren’t blissful.
Subway’s Sub Club has been permitting members to earn a free footlong sandwich for every three footlongs they buy through the Sub Club’s stamp program.
Starting April 1, that benefit is gone — according to a report from Restaurant Dive.
Instead, prospects will earn a $2 reward for every 400 factors they accumulate.
Subway told Restaurant Dive that this system, which relaunched two months in the past, “reignited conversation around value.”
“Looking ahead, we’re exploring additional reward opportunities, including potential partnerships and more dynamic ways to recognize and engage members,” the assertion added.
Sub Club phrases and circumstances on Subway’s web site show that the free fourth-sub offer has been eliminated, efficient April 1.
Fox News Digital reached out to Subway for remark.
Online response to the adjustments was swift.
“Sorry, guys. I bankrupted Subway by claiming my 1 free footlong from the sub club,” one X consumer joked.
“This might be the quickest reversal of a rewards program that I’ve ever seen,” another wrote.
Subway’s Sub Club has been permitting members to earn a free footlong sandwich for every three footlongs they buy through the Sub Club’s stamp program. Getty Images
Subway told Restaurant Dive that this system, which relaunched two months in the past, “reignited conversation around value.” Birgit Reitz-Hofmann – stock.adobe.com
“The 4th footlong free was a really great deal — disappointed that it is ending.”
Another consumer said he would stop eating at Subway because of the shift.
“Ending the Fourth Footlong Free already? After the five-dollar sub shift, this feels familiar,” the commenter said.
Sub Club phrases and circumstances on Subway’s web site show that the free fourth-sub offer has been eliminated, efficient April 1. Dontree – stock.adobe.com
Another consumer said he would stop eating at Subway because of the shift.
“Ending the Fourth Footlong Free already? After the five-dollar sub shift, this feels familiar,” the commenter said.
A different X consumer called the chain “cheap [expletive].”
“Sorry, guys. I bankrupted Subway by claiming my 1 free footlong from the sub club,” one X consumer joked. REUTERS
“The only reason we ever used your little club is for the free footlong! Cheapskates!!” the commenter said.
The news got here more than a month after a Subway franchisee group petitioned the company to revise the Sub Club program — particularly its stamp program.
The petition, signed by representatives of 5,000 eating places under the North American Association of Subway Franchisees, discovered that this system was too beneficiant, according to Restaurant Business Online.
Stay in the loop with the latest trending topics! Visit our web site daily for the freshest lifestyle news and content, thoughtfully curated to inspire and inform you.
