Who you are on vacation determines your travel…
Do you know what variety of traveler you are? Chances are, you match into just one of 5 major travel personas, according to a new research.
The new ballot of 2,000 U.S. vacationers recognized that most people assume a travel persona when taking journeys, all based on what they like to do on vacation.
Commissioned by Go City and carried out by Talker Research, the research revealed vacationers embody one of 5 major persona varieties when overseas: 37% are “masterminds,” 26% are “thrillseekers,” 6% are “vacay scouts,” 16% are “connoisseurs,” and 14% are “floaters.”
Masterminds are, as the title suggests, most seemingly to discover pleasure in planning travel: they’re most attracted to reserving travel and accommodations (35%), as properly as getting tickets for sporting occasions (14%).
Do you know what variety of traveler you are? Chances are, you match into just one of 5 major travel personas, according to a new research. SWNS
The research revealed vacationers embody one of 5 major persona varieties when overseas: 37% are “masterminds,” 26% are “thrillseekers,” 6% are “vacay scouts,” 16% are “connoisseurs,” and 14% are “floaters.” SWNS
Masterminds are, as the title suggests, most seemingly to discover pleasure in planning travel: they’re most attracted to reserving travel and accommodations, as properly as getting tickets for sporting occasions. SWNS
Thrillseekers need journey — exploring local environments (33%), metropolis tours (24%), museums (23%), amusement parks (18%), and historic buildings (14%).
Similarly, vacay scouts are always ready for what the day brings: whether or not it’s to chill out by the pool or seashore (36%), go to live shows (14%), discover public parks (13%), or discover popular culture hotspots (8%).
Floaters merely need to be there for the trip, without the strain of planning something. They need to see landmarks (27%) and meet locals (13%).
Thrillseekers need journey — exploring local environments, metropolis tours, museums, amusement parks, and historic buildings. SWNS
Vacay scouts are always ready for what the day brings: whether or not it’s to chill out by the pool or seashore, go to live shows, or discover public parks.
SWNS
And connoisseurs take charge of all issues food — 64% of them need control over discovering great food over anything.
Despite these variations in what each persona loves the most about touring, all agreed that on the first day of vacation, the best factor to do is to start exploring the placement (38%), examine availability for close by sights (23%), look for locations to eat (22%), or merely take a nap (9%).
“These five categories of travelers help establish that many of us look forward to different things when we travel,” said Judy Gauthier, chief business officer at Go City. “Some prioritize relaxation, while others want to see it all. The end goal, however, is universal: we all want to enjoy our trips. We may take different approaches to preparing or prioritize different activities, but all with the same intended goal to try something new and have fun.”
Connoisseurs take charge of all issues food — 64% of them need control over discovering great food over anything. SWNS
The research discovered all personas agreed on a quantity of other travel topics, as properly. For occasion, the main exercise that appeals to people the most when touring is discovering great food (48%) — more than regionally exploring (27%) and historic museums (17%) mixed.
And the journey that overwhelmingly appealed to three in 4 was exploring cities, opposed to climbing, procuring, or thrills.
Sixty-nine % of people said they’ve deliberate total journeys centered around one particular expertise, like going to a live performance or seeing a well-known building.
If they had been having enjoyable on their journey, three in 4 agreed they’d fortunately lengthen their journey by a day; on average, spending $1,156 for the additional 24 hours. Still, more than a third (37%) said they’d like to keep prices below $499.
The journey that overwhelmingly appealed to three in 4 was exploring cities, opposed to climbing, procuring, or thrills. SWNS
If they had been having enjoyable on their journey, three in 4 agreed they’d fortunately lengthen their journey by a day; on average, spending $1,156 for the additional 24 hours. SWNS
A majority of people agreed it’s important that every single journey stays under funds (80%) and that every single journey element is deliberate out (55%). To keep within funds, people would give up shopping for souvenirs (46%), lodge room upgrades (46%), and eating at good eating places (38%).
And practically 4 in 5 (79%) vacationers have skilled traditional travel mishaps. The most common had been forgetting necessities while packing (50%), getting misplaced in a place they’ve never been before (33%), shedding personal belongings (27%), and lacking transportation (16%).
“Once people arrive at their destination, they want to jump right in,” continued Judy. “Finding places to go and attractions to experience are a huge draw for travelers. Regardless of what personality types people embody, there’s a universal agreement that seeing attractions, eating good food, and having an overall great experience all make for a great trip.”
Sixty-nine % of people said they’ve deliberate total journeys centered around one particular expertise, like going to a live performance or seeing a well-known building. Svitlana – stock.adobe.com
What Travellers Do First
We requested respondents to put major travel planning elements in the order that they might e book them:
Book flights
Book lodging
Book rental automobiles (if needed)
Plan daytime actions
Plan what to pack
Make restaurant reservations
Plan nighttime actions
Research methodology:
Talker Research surveyed 2,000 American vacationers who have access to the web; the survey was commissioned by Go City and administered and carried out online by Talker Research between Oct. 17 and Oct. 27, 2025. A hyperlink to the questionnaire may be discovered right here.
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