Yash Raj Films appoints Usha Rachael Thomas as | Indian Movie News
Yash Raj Films (YRF), India’s premier legacy leisure company, has appointed Usha Rachael Thomas as Head of Communications Strategy. She will report to Akshaye Widhani, Chief Executive Officer, Yash Raj Films.
In her new position, Usha heads YRF and its expertise company’s outward-facing narrative, spanning press, social media strategy, model voice, expertise positioning and image management while strengthening the company’s relationships & footprint with global and local media. Usha will spearhead communication methods across YRF’s numerous business ventures.
Akshaye Widhani, CEO, Yash Raj Films, said, “As YRF’s businesses continue to grow globally, how we tell our stories to the world matters as much as the stories themselves. Usha brings a combination of adaptive & agile newsroom instinct sharpened across two decades of leading communications for some of India’s biggest media and entertainment giants. Her perspective will be instrumental as we shape communications strategies, built for scale and across all our businesses. We look forward to the value she brings to our leadership team.”
Usha brings in depth expertise across journalism, communications and model strategy. A former journalist with Indiantelevision.com and HT Media, she led Public Relations and Corporate Communications at STAR India’s Hindi, Bangla and Marathi GEC division, Zee Entertainment Enterprises (ZEEL) across its Hindi GEC, Cinema, FTA and Premium clusters, and MX Player, building built-in methods across some of Indian tv’s most iconic fiction and non-fiction properties, spanning OTT, movie, celeb model campaigns and company mandates.
Throughout her profession, Usha has led award-winning campaigns recognised with an Abby Award Gold for the pioneering #ZeeforAll initiative around the satellite tv for pc premiere of Dangal, which included an industry-first accessibility function for visually challenged audiences, and a Cannes Lion for “The End” marketing campaign by Lux, among other notable industry honours. She has also led one of India’s first OTT business case research, on MX Player, in collaboration with MICA, revealed by Ivey Publishing, listed by the Harvard Case Centre, and featured on Ivey’s Bestsellers 2025–2026 listing.
Usha will also be accountable for building out positioning methods in PR & Social Media for all YRF Talents, including Rani Mukerji, Ayushmann Khurrana, Sonam Kapoor, Ahaan Panday, Aneet Padda, Sharvari, Vaani Kapoor & Shreya Chaudhry.
Also Read: Yash Raj Films and Posham Pa Pictures’ first theatrical collaboration starring Ayushmann Khurrana is titled Mupapa, set to release on Feb 19, 2027
Yash Raj Films appoints Usha Rachael Thomas as | Watch Online Free
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