Zohran Mamdani makes surprise Golden Bachelor | TV Shows

Mayoral candidate Zohran Mamdani is popping to primetime romance tv to ship his latest message to voters.

During Wednesday’s season premiere of ABC’s The Golden Bachelor, Mamdani’s marketing campaign debuted an advert designed to catch the eye of older New Yorkers.

The spot, titled Rose, borrows straight from the long-running courting show format.

In the advert, Mamdani seems in a dimly lit room and speaks straight into the digicam.

“You deserve better,” he says.

“New York politics has often been stale and predictable,” a marketing campaign spokesperson said.

“This ad shows that Zohran is willing to meet voters where they are, whether that’s at a town hall, in their living room, or during their favorite television program.”

Mamdani’s entry into the overall election units up an uncommon three-way contest.

His opponents embody Andrew Cuomo, the previous Democratic governor now working as an impartial, and Republican nominee Curtis Sliwa, a radio host and founder of the Guardian Angels.

Cuomo, who left the governor’s workplace in 2021 after dealing with inappropriate harassment allegations he denies, has pitched himself as an skilled different to both Mamdani and Sliwa.