10 Celebs Quietly Making Millions in Crypto | Crypto News
In 2025, the celebrities aren’t just aligning—they’re investing. While the public could still affiliate cryptocurrency with tech bros and financial gamblers, a growing quantity of leisure celebrities are diving deep into digital property. Some are building empires, others are embroiled in scandal, and a few are driving the blockchain wave with stunning savvy.
Here are the 10 leisure celebrities secretly building crypto portfolios—what they’re shopping for, how a lot they’re investing, and the controversies they’ve triggered.
1. Snoop Dogg
Snoop isn’t just rolling blunts—he’s rolling up Ethereum wallets and NFT collections. An early adopter of crypto, Snoop’s pseudonymous identification as “Cozomo de’ Medici” was outed after his million-dollar NFT assortment was revealed. He’s reportedly holding over $10 million in numerous tokens including Bitcoin, Ethereum, and Dogecoin.
Snoop’s NFT drops, including A Journey With the Dogg, bought out within minutes. He also partnered with The Sandbox to create a “Snoopverse,” monetizing fan interplay via land gross sales and digital merch. In 2025, he got here under fire for performing at the Trump Crypto Ball, ensuing in a huge social backlash and loss of over 500,000 followers.
2. Lindsay Lohan
Lohan’s crypto journey is as dramatic as her early 2000s tabloid run. She launched an NFT assortment in 2021 on Rarible that bought for tens of hundreds in ETH. But issues turned scandalous when she promoted altcoins like Tron (TRX) and LohanCoin, only to later be charged by the SEC for failing to disclose that she was paid to promote them.
In 2025, she’s made a comeback with an NFT collab with a Metaverse fashion home and claims she’s “here to stay” in the Web3 space. Still, traders burned by her early pump-and-dump promos stay skeptical.
3. Paris Hilton
The self-declared “Queen of the Metaverse” has turned crypto influencer. Paris was one of the earliest celebrities to embrace NFTs, releasing tokenized variations of her artwork, music, and digital fashion in collaboration with manufacturers like Superplastic and Origin Protocol.
She holds a diversified crypto portfolio including Bitcoin, Ethereum, and Tezos. Paris hosted a number of Metaverse occasions on Decentraland and continues to promote women-led NFT initiatives. She confronted criticism for selling the now-defunct EthereumMax (EMAX) token, which dropped over 98% in worth—but in contrast to others, she wasn’t charged.
4. Tom Brady
While recognized for his quarterback expertise, Brady’s also a main Web3 entrepreneur. He co-founded Autograph, an NFT platform that partnered with athletes and celebrities to promote limited-edition collectibles.
He’s admitted to holding Bitcoin and Ethereum, and was one of the highest celeb endorsers of the now-collapsed FTX exchange. Brady was named in a class-action lawsuit, with critics accusing him of deceptive followers into dangerous investments. As of 2025, he’s staying low-profile but still holds a multi-million-dollar crypto pockets tied to Autograph revenues and residuals.
5. Serena Williams
Serena doesn’t tweet about cash—but she strikes markets behind the scenes. Through Serena Ventures, she’s invested in main crypto infrastructure including Coinbase, Bitski, and blockchain development platforms.
While she retains her personal holdings quiet, it’s recognized that she has publicity to BTC and ETH through her firm’s diversified property. In 2024, she was named in a class-action lawsuit accusing celebrities of “aggressively hyping volatile crypto startups” without disclosures—but no formal penalties adopted. Her place as a energy broker in crypto VC stays robust.
6. Billie Eilish
Eilish could not flaunt cash on socials, but her advertising crew is all-in on blockchain. Her tours in 2024–25 featured token-gated merch and unique blockchain-backed fan experiences. Select live performance tickets have been minted as NFTs that doubled as access keys to digital backstage content material.
Billie’s quiet, strategic use of crypto in fan engagement fashions is praised by Web3 analysts. No recognized controversies, no shady promotions—just calculated branding that makes her a case examine in next-gen leisure monetization.
7. Logic
Rapper Logic made headlines in 2020 for dropping $6 million into Bitcoin during the early bull run. That investment, unshaken by the 2022–23 downturn, has ballooned in worth during Bitcoin’s 2025 surge. Logic has said that crypto gave him “financial clarity.”
His pockets, traced via public data, suggests holdings in BTC, ETH, and Polygon (MATIC). He’s launched a number of NFT-backed music initiatives and incessantly references crypto in interviews. A uncommon instance of a celeb who invested early, held, and didn’t get sued.
8. Mike Tyson
The boxing icon’s crypto journey started with Bitcoin Direct partnerships and endorsement of Bitcoin ATMs. Tyson also launched his own NFT assortment that includes customized art work and autographed boxing memorabilia.
In 2023, scammers exploited his image in faux Bitcoin ATM promos, main to widespread warnings—but Tyson himself was not concerned in the fraud. In 2025, he continues to assist crypto training and is rumored to be holding both BTC and ADA (Cardano).
9. Gwyneth Paltrow
The Goop mogul has at all times had a style for the avant-garde. Paltrow served as an advisor for crypto pockets startup Abra, and reportedly made early investments in Ethereum and Bitcoin through personal equity channels.
She’s also experimenting with blockchain-based wellness certifications, offering “clean beauty provenance” via good contracts. Critics have questioned the science behind some of her wellness NFTs—but no legal motion has adopted. Gwyneth is one of the few who’s utilizing blockchain for model authentication quite than revenue.
10. Reese Witherspoon
Reese stepped into Web3 with a strategic media transfer—partnering her company Hello Sunshine with the World of Women (WoW) NFT assortment to promote women-led digital storytelling. While costs of WoW NFTs dropped over 75% after initial hype, Witherspoon has doubled down on NFT-based IP development.
She hasn’t commented publicly on her personal holdings, but industry insiders verify she owns ETH and Solana, and is quietly funding Web3 storytelling startups. Her strategy is slow-burn, but industry watchers say she’s laying the inspiration for Hollywood’s NFT-native future.
Final Takeaway
From flashy NFT drops to low-key VC-backed infrastructure performs, leisure celebrities are not just enjoying the crypto recreation—they’re shaping it. Whether you’re a fan or a skeptic, it’s clear: in 2025, Hollywood has its pockets in the blockchain.
Source Links
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https://www.coolwallet.io/blogs/weblog/celebrities-who-love-cryptocurrency-bitcoin-and-dogecoin
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https://dcoasia.com/2024/06/02/10-us-celebrities-sued-over-crypto-scandals-leadership-news
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https://www.cryptostix.com/posts/celebrities-involved-in-crypto
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