US retailers discounting prices on Hersheys candy…
American retailers are offering more reductions on Hershey merchandise forward of Halloween as the candymaker raised prices because of tariffs and cocoa inflation, GWN reported, citing data.
The news company said by early October, over half of Hershey candy had been put on sale by one mass retailer, according to findings from the data supplier Datasembly.
GWN also cited a research word saying Hershey is among 31 food makers tracked by Jeffries, an investment bank, that had the most important hike in quantity of items bought at a low cost across a four-week period that ended on Oct. 4.
The Hershey Company didn’t immediately reply Thursday to a request for remark from FOX Business.
The reductions have been occurring as total chocolate candy gross sales per unit remained flat in a 12-week period ending on Oct. 5, despite prices rising by 8%, GWN reported, citing data from market research firm Circana.
Hershey CEO Kirk Tanner said in an earnings call Thursday that the company is recording disappointing Halloween gross sales and would modify its seasonal product and advertising methods going ahead, according to The Wall Street Journal.
Meanwhile, the fee of chocolate has surged almost 30% since last Halloween.
An individual retailers for Halloween-themed sweets at a Target store in Manhattan, New York City, U.S., October 29, 2025. REUTERS
It’s up virtually 78% from 5 years in the past, according to Circana and the Bureau of Labor Statistics, while candy and gum total have climbed 39% since February 2020.
A FinanceBuzz examine discovered that a 100-piece bag of assorted Halloween candy now averages $16.39, up from $9.19 in 2020.Â
In addition to new tariffs and broader grocery inflation, consultants say a global cocoa scarcity tied to poor harvests and climate shifts in West Africa has despatched cocoa prices hovering. Â
Candy makers are responding by shrinking bars and experimenting with new merchandise, including fruit-flavored, bitter, chili-coated, goo-filled and freeze-dried sweets, as nicely as more cocoa-free white chocolate and crème choices — and candy corn, of course.Â
Nearly 80% of Halloween buyers anticipate to pay more this 12 months, according to the National Retail Federation (NRF), and latest e-commerce data suggests practicality is driving candy picks.Â
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