Bad Bunnys Super Bowl show could generate | Music News

Bad Bunny, whose real title is Benito Antonio Martínez Ocasio, created historical past on Sunday by changing into the first Spanish-language performer to headline the NFL Super Bowl halftime show.

The 31-year-old artist, who secured the Grammy Award for Album of the Year just seven days prior to his Super Bowl look, captivated more than 130 million viewers, making it the most-watched halftime show in Super Bowl historical past. Notwithstanding MAGA-led criticism and boycott campaigns, the Puerto Rican sensation’s potential income from his 13-minute set could climb into 9 figures, PR knowledgeable Kayley Cornelius suggests.

Artists performing at the Super Bowl do not obtain direct cost for their look and are reimbursed only for journey and manufacturing bills. Stars like Bad Bunny usually capitalize on subsequent alternatives generated by the huge publicity, given that the NFL championship ranks among tv’s most-watched annual occasions.

Industry analysts predict the efficiency could yield a whole lot of hundreds of thousands of {dollars} through live performance ticket income, merchandise gross sales, streaming income, and company partnerships, reviews the Mirror US.

Representing OLBG, PR Specialist Kayley Cornelius explains that from both public relations and business views, the Super Bowl represents “one of the most powerful marketing platforms an artist can access,” functioning as a “global billboard.”

The industry knowledgeable factors out, “With an audience that regularly exceeds 100 million viewers, the exposure is unmatched. Within minutes of the performance, streaming numbers spike, back catalogues re-enter charts, social followings surge, and search demand explodes. That immediate uplift then feeds directly into long-term revenue.”

At the end of the day, Kayley observes, “the absence of a performance fee is almost irrelevant as the return on investment is enormous,” with Bad Bunny doubtlessly “looking at an eight to nine-figure payday once ticket sales, merchandise, VIP experiences, and brand partnerships are taken into account.”

Looking past the {dollars} and cents, the advertising knowledgeable notes that there’s also “a significant brand recalibration” following an artist’s Super Bowl efficiency.

“The halftime stage isn’t just about music, it’s about cultural authority,” she explains. “Being selected positions an artist as a global tastemaker, not just a chart-topper. That shift allows them to command higher fees across the board.”

Kayley additional emphasizes that from a tactical standpoint, “it’s about leverage rather than payment.”

Taking the stage on such an huge platform means artists can secure “creative control, credibility, and momentum at a scale no paid campaign could replicate.”

Bad Bunny stands poised to pull in over 9 figures following his groundbreaking Super Bowl efficiency and the invaluable visibility that accompanies showing during the NFL’s marquee event.