Hungama and IICT host ‘Lights, Camera, Code’ at | Indian Movie News
Hungama Digital Media Entertainment and the Indian Institute of Creative Technologies (IICT) efficiently hosted “Lights, Camera, Code: The New Storytelling Stack” at the IICT Campus, NFDC, Mumbai. An official satellite tv for pc event of Mumbai Tech Week (MTW) 2026. The third version of Mumbai’s flagship AI competition, organised by the Tech Entrepreneurs Association of Mumbai (TEAM) around the theme “AI in Action”, MTW 2026 takes place on 29-30 May at the Jio World Convention Centre, bringing together builders, founders, buyers, policymakers and college students showcasing real world AI purposes across sectors.
In his keynote at IICT today, Neeraj Roy, Founder & CEO of Hungama, outlined the evolution of storytelling toward 2030, envisioning a large-scale AI-assisted creator ecosystem and a new “AI storytelling civilisation”. He highlighted India’s structural benefit pushed by its younger demographic, cultural depth and rising AI adoption and outlined 4 pillars of AI native storytelling: every creator turning into a studio through AI manufacturing instruments; languages going global through real time translation; narratives evolving into participatory experiences; and cultural IP being reimagined through AI led storytelling. He also mapped the rising 2030 stack spanning generative video, autonomous inventive brokers, narrative intelligence, immersive interfaces and distribution layers.
Speaking about the affiliation with IICT, Neeraj Roy added, “Mumbai Tech Week is where innovation meets imagination and there’s no better stage to talk about the future of storytelling. Our partnership with IICT for ‘Lights, Camera, Code’ is rooted in a simple belief that India’s next great creators will be those who can harness technology as fluently as they wield narrative. As AI and immersive media reshape entertainment, the most important thing industry and academia can do is build that talent together and the time is now.”
Vishwas Deoskar, CEO of IICT, added, “For a long time, India has exported tales to the world through cinema, music and tradition. The next chapter is about exporting the technology and inventive expertise that will energy storytelling itself. At IICT, we’re building an ecosystem where artists, coders, designers and entrepreneurs be taught to create together, because the future of leisure will belong to those who can mix creativeness with intelligence.”
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Hungama and IICT host ‘Lights, Camera, Code’ at | Watch Online Free
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