It Girl Goals: Gran Coramino Cutie Lori Harvey…
Source: Gran Coramino / Gran Coramino
Lori Harvey is proving that there’s no relaxation for an IT GIRL as she takes over as Chief Creative Advisor for Kevin Hart’s tequila model Gran Coramino, while flaunting her bangin’ baaaawdy in a scorching photoshoot.
Bringing an added enhance of luxurious to the model, Harvey will take over the Coramino Woman platform to help curate experiences that “celebrate style, culture, community and modern celebration,” according to a press release. The 29-year-old mogul in the making will help usher in a new period and grow to be the only celeb—apart from Hart himself—to act as the face of the model.
Source: Gran Coramino / Gran Coramino
“We’ve spent the last 4 years building Gran Coramino Tequila with me at the center,” Hart said of the transfer. “As the model has grown exponentially, we knew it was time to develop our focus on the feminine viewers and deliver in a girl who our viewers trusts and has the inventive imaginative and prescient to launch the Coramino Woman marketing campaign and initiative. Lori is the right selection, her viewers is loyal, her style is impeccable and she is an knowledgeable in totally immersing herself into a model’s eco-system to make a real impression. I’ve always said I’m just getting began, and betting on Lori the best way I wager on myself is another instance of how Gran Coramino is the tequila for the Hardest Workers in the room.”
According to a press release from the model, Gran Coramino noticed an 85% enhance in gross sales last yr and with Harvey positioned as the precise particular person to harness the shopping for energy of ladies, that growth is predicted to continue. The model and influencer is also pulling double responsibility in her new function by showing in the official advert for what the model is asking #CoraminoSummer time. A swimsuit and Lori go together real unhealthy, so it’s only becoming that she’s sporting one in the official announcement post for her new place.
“Luxury, for me, has always been about intention. It’s about choosing quality, creating meaningful experiences, and surrounding yourself with things that feel authentic to who you are,” Lori said of her new role. “What Kevin created with Gran Coramino is more than a product; it’s a brand with purpose, standards, and a clear point of view. That’s why coming on as Chief Brand and Creative Advisor is so exciting because it’s a role where I have real creative impact. I can’t wait to help shape the next chapter of Gran Coramino in a way that speaks directly to women who appreciate elevated experiences and aren’t afraid to define success on their own terms. My goal is to create something that feels aspirational, effortless, and genuinely reflective of the lifestyle we’re building around the brand.”
There are plans to deliver Gran Coramino to the people through curated activations and cultural occasions with Harvey main the charge on shaping the model narrative and placing the Coramino girl in the driving force’s seat. With such mastery at crafting her personal model, it is smart that others would start to take discover. We’ll have our eyes peeled for what we all know will probably be a scorching summer time with Lori main the best way.
Gran Coramino
Gran Coramino
Gran Coramino
The post It Girl Goals: Gran Coramino Cutie Lori Harvey Named Chief Creative Advisor Of Kevin Hart’s Tequila Brand, Bikini Baaaawdied Baddie Slays Sizzling Shoot appeared first on GWN.
