Amanda Holden wows in glitzy gown slashed to thigh in | UK News

Christmas is just around the nook, and with that comes the many, many adverts. Britain’s Got Talent choose and Heart Breakfast presenter Amanda Holden returns to screens this festive season as the new star of Baylis & Harding’s new Christmas industrial. The mum of two steals the show in a golden sequin gown as she fronts the model’s magical new Christmas marketing campaign ‘Christmas Starts Here’. In the 30-second advert, which airs this week, the Inner Circle host provides viewers a behind-the-scenes look as she will get prepared to rejoice the festive season with the model’s iconic washing and bathing reward units.

In one clip, she transitions from a tailor-made cream two-piece to a full-length, glitzy sequin frock, which options a thigh-high slit. Amanda also will get in the celebration temper with dancing, taking part in piano and singing along to the advert’s background track: Christmas Wrapping by The Waitresses.

Amanda Holden, Baylis & Harding Christmas Ambassador for 2025, remarked: “I’m so excited to be teaming up with Baylis & Harding again this year. Christmas really is my favourite time of year, and for me, it starts here!”

“This partnership is all about celebrating the little luxurious and thoughtful touches that make the season so magical.”

As half of her ambassadorship, Amanda has curated her own choice of 10 presents, which incorporates the Limited Edition Midnight Cherry and Signature Sweet Mandarin and Grapefruit ranges, also featured in the industrial.

Tania Slater, co-founder of Baylis & Harding, said: “It’s great to welcome Amanda back as our brand ambassador this year to bring our Christmas Starts Here campaign to screens across the nation.”

“The new TV advert perfectly captures the excitement and joy of giving beautifully packaged gifts for the whole family.”

The 30-second advert formally airs on twenty seventh November across programmes such as This Morning, I’m A Celebrity…Get Me Out Of Here! and Coronation Street.