Apple hikes MacEbook, iPad prices by as much as $500 due to memory chip shortage – here are the products getting hit | Latest Tech News
Apple on Thursday slapped stunning price hikes on a vary of its MacEbook, iPad and home devices – raising prices by as much as $500 as it blamed an AI-driven surge in demand for memory chips.
Apple’s web site briefly went down Thursday morning, then got here back online with beautiful 15% to 25% price hikes hitting its laptops, tablets, audio system and headsets.
The Cupertino, Calif.-based company raised the prices of all of its MacEbook and iPad fashions, rising the entry price of its latest MacEbook Neo to $699, up from $599, while its 11-inch iPad Pro jumped to $1,199 from $999 and its 13-inch model rose to $1,499 from $1,299.
Apple CEO Tim Cook beforehand said the price hikes “are unavoidable.” REUTERS
The 14-inch MacEbook Pro rose to $1,999, up from $1,699, while the 16-inch model is now priced at $2,999, up from $2,499 – and a 16-inch Pro with the highest quantity of storage will price a soul-crushing $9,999.
Apple shares fell 5.3% Thursday to $277.78 – their largest intraday drop in more than 4 months.
Apple will not be alone in raising prices. Xbox on Thursday announced it’s jacking up the price of its gaming consoles by up to $150 around the world, citing the same purpose as Apple. And teams repping retailers, automakers and more have warned of pending price hikes due to the memory shortage.
“The consumer electronics industry is facing an unprecedented challenge,” Apple said in a assertion. “The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly.”
The tech giant said it has “reached a point where we need to begin raising prices on a number of products,” hinting at attainable future price hikes.
“We know this is not welcome news, and we are working tirelessly to find solutions,” it added.
Apple CEO Tim Cook warned earlier this month that price hikes “are unavoidable” as power-hungry AI data facilities have spiked demand for storage chips over the past six months.
“This is a hundred-year flood,” Cook told the Wall Street Journal. “I’ve never seen anything like it in any area in over 40 years.”
Apple on Thursday slapped a slew of its MacEbook and iPad products with larger prices. REUTERS
Apple didn’t raise prices on iPhones, Apple Watches or AirPods.
But it hiked the price of its higher-end MacEbook Neo to $799, up from $699; raised the 13-inch MacEbook Air to $1,299, up from $1,099; and elevated price of the 15-inch MacEbook Air to $1,499, up from $1,299.
Apple’s iMac desktop now sells for $1,499, up from $1,299, while its Mac Studio jumped to $2,499 from $1,999. The higher-end Mac mini elevated to $1,599 from $1,399.
The 11-inch and 13-inch iPad Pros jumped to $1,199 from $999 and $1,499 from $1,299, respectively.
The 16-inch MacEbook Pro is now priced at $2,999, up from $2,499 — a beautiful $500 soar. dpa/image alliance via Getty Images
The iPad Airs jumped to $749 from $599 for the 11-inch model and to $949 from $799 for the 13-inch model.
Apple’s authentic iPad rose to $449, up from $349, while the iPad mini jumped to $599, up from $499.
The company’s HomePod speaker hit $349, up from $299, while the HomePod mini rose to $129 from $99.
Its Vision Pro headset now begins at $3,699, up from $3,499 – and a model of the wearable with more storage prices $4,199.
The company raised prices on all of its MacEbook and iPad products, as nicely as some home objects and wearables. AFP via Getty Images
During an earnings call in April, Cook warned that provide chain hurdles are seemingly here to keep for the foreseeable future.
“We’re not at the point where we’re saying this is going to end anytime soon,” he said, including that shortages will seemingly last “several months.”
In addition to rolling out more price will increase down the line, Apple might also launch new products at higher-than-usual prices – which might clarify why the company is rumored to be introducing a foldable iPhone this September at more than $2,000.
Supply chain pressures will probably be one of the largest hurdles for John Ternus, a company veteran and the incoming CEO, when he succeeds Cook on Sept. 1.
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