Bill Maher rips Nikes Super Bowl 2025 So Win ad…
Bill Maher blasted Nike’s new Super Bowl 2025 business that includes iconic feminine athletes like Sha’Carri Richardson and Caitlin Clark as deceiving viewers with a so-called “zombie lie” concerning the patriarchy.
The new black-and-white ad, “So Win,” options a vaunted roster of feminine athletes, together with WNBA stars Clark, Sabrina Ionescu and A’ja Wilson, in addition to Olympic runner Richardson and gymnast Jordan Chiles.
During the minute-long clip, musician Doechii narrates myriad doubts and fears coursing by means of feminine athletes’ minds — they’ll’t be “demanding,” “relentless” or “put yourself first” — earlier than stressing how they need to show critics fallacious as Led Zeppelin’s “Whole Lotta Love” blares within the background.
Bill Maher ripped Nike’s new Super Bowl 2025 business as being a “zombie lie.” Getty Images
“What you do, you can’t win — so win,” the narration mentioned, with footage of the athletes in motion.
But the black-and-white ad, the sports activities attire behemoth’s first to air during a Super Bowl since 1998, got here below fire from Maher and his friends Friday night time on HBO’s “Real Time with Bill Maher.”
The comic slammed the ad as being a “zombie lie,” which he defined as a idea that was as soon as true and no longer is, however people nonetheless keep saying it.
“I feel like this is a giant zombie lie,” he mentioned.
“When was the last time a woman was told: ‘You can’t do this, you can’t be confident’?’” he continued. “Who are these imaginary mean old men of the patriarchy?”
The new “So Win” ad options iconic feminine athletes resembling Caitlin Clark. Youtube/Nike
The ad additionally consists of Olympic runner Sha’Carri Richardson and describes a number of doubts and criticisms feminine athletes face. Youtube/Nike
Maher linked the ad to issues plaguing the Democratic Party and how it views its voters, explaining that Americans are “not that savvy about politics, but they know when you’re lying.”
Writer Pamela Paul, in the meantime, mentioned on the show that the ad’s messaging was “dishonest” and “’weird and defensive.”
“Most of the messages you hear out there are ‘girl power,’ “you go girl,’” she mentioned.
Fellow visitor, former Ohio Democratic US Rep. Tim Ryan, shared the pair’s sentiment, insisting that “the world has moved beyond a lot of this stuff.”
Nike didn’t instantly reply to a request for remark.
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