‘Burning Blue’ Baddie Mariah The Scientist Sets…
Source: Dorothy Hong/Team Epiphany
R&B IT-Girl Mariah The Scientist set the Coca-Cola stage ablaze at the beverage giant’s bustling sales space during this yr’s star-powered Essence Festival in NOLA.
Source: Dorothy Hong/Team Epiphany
The hitmaking hottie surprised in a curve-caressing costume while performing smash hit single ‘Burning Blue’ and different jams in entrance of a large crowd and seas of cellphone lights at the buzzy sales space.
Source: Marcus Ingram/Getty Images for ESSENCE
Taking full benefit of her chart-topping momentum, Mariah teased her upcoming album Hearts Sold Separately (August 22) in an Instagram post that includes a saluting toy soldier in her likeness on a pink carpet.
With ‘Burning Blue’ blazing the path, we anticipate the sultry singer’s first album since 2023’s To Be Eaten Alive to be on heavy rotation this upcoming Cuffin’ Season.
Celebrating 30 years as the presenting sponsor at ESSENCE Fest, Coca-Cola went all out with its ‘Summer of Uplift’ activation that handled company to different standout performances by Lloyd, Lay Bankz, and Reginae Carter & the OMG Girlz, along with dynamic panels and immersive experiences.
Source: Dorothy Hong/Team Epiphany
Source: Dorothy Hong/Team Epiphany
Source: Dorothy Hong/Team Epiphany
Hosted by Jamila Mustafa and Charles “Beloved” Kuykendoll, the dynamic 3-day activation had (actually) every little thing: karaoke, customized appeal bracelet making, Southern University’s Human Jukebox Marching Band, Instagrammable picture ops, Smartwater with Alkaline and Simply cubicles, and a double-dutch efficiency by GameOva Skip and Jump DC Superstars.
Source: Dorothy Hong/Team Epiphany
Source: Dorothy Hong/Team Epiphany
Source: Dorothy Hong/Team Epiphany
Source: Dorothy Hong/Team Epiphany
Source: Dorothy Hong/Team Epiphany
Source: Dorothy Hong/Team Epiphany
Source: Dorothy Hong/Team Epiphany
Guests had been also handled to a sneak peek of If Not For My Girls Season 7 that includes Reginae Carter and the OMG Girlz, an empowering “Who’s On The Block” panel on entrepreneurship and business in the Black group, an insightful panel that includes Disney’s Toya Johnson and Undefined Beauty’s Dorian Morris spotlighting Black-owned companies and cultural leaders, and hip-moving sounds by DJ Sky Jetta and DJ Mars.
Overall, the buzzy activation expertise was an epic celebration of group, tradition, and connection, bringing people collectively to uplift, encourage, and shine.
The post ‘Burning Blue’ Baddie Mariah The Scientist Sets The Coca-Cola Stage Ablaze At ESSENCE Fest 2025, Teases New Album ‘Hearts Sold Separately’ appeared first on GWN.
