Celebs & Influencers Gleefully Glisten At…
A buzzy Black-owned model marked the opening of its flagship location with three days of celebration centered around scintillating signature scents.
Source: Paras Griffin/Getty/Courtesy of Brwn Sugar Babe
Cult-favorite perfume model Brown Sugar Babe debuted a bodily store at Atlanta’s Terminal South with a grand opening that blended luxurious retail with the heat of group.
The festivities started Thursday night with an intimate VIP press dinner, where editors, magnificence insiders, and choose creators had been handled to an early look at Brown Sugar Babe’s journey from a kitchen-table ardour project to a multimillion-dollar perfume home while eating on delicacies like caviar-topped chicken, crab muffins, espresso brown sugar rubbed short ribs, and Chilean seabass.
Connor Barber
Connor Barber
Connor Barber
Courtesy of Brown Sugar Babe
Connor Barber
Connor Barber
Connor Barber
Connor Barber
Connor Barber
Courtesy of Brwn Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Connor Barber
The model’s founder/CEO, Maekaeda Gibbons, supplied an inside look at its enlargement plans during a speech on Brown Sugar Babe’s beginnings.
“This has been a labor of love in the best sense of the word,” said Gibbons, detailing how she took a likelihood with entrepreneurship and created customized fragrances in her kitchen. “I used fragrance to self-soothe, and it turned into this $20 million enterprise. If I ever wrote a book, I would probably call it “The Reluctant Winner.” I just needed to make fragrances, that’s all. I actually just love making the product, that’s it.”
Source: Paras Griffin / Getty
She continued,
“This store, I hope for it to be a community space for people who are geeked out about fragrance, just as geeked out about fragrance as I am. We hope to enrich and teach and fellowship with frag heads across Atlanta and the world. I want Atlanta to feel the love.”
On Friday, the celebration shifted to a personal cocktail reception honoring the household, associates, and longtime supporters who helped fuel the model’s ascent. The event introduced out notable attendees, including influencer Tisia X’iare Vere…
Source: Paras Griffin / Getty
actor Brandon Clayborn, LYS Beauty founder Tisha Thompson, and actresses Shoniqua Shandai and Nzinga Imani.
Source: Paras Griffin / Getty
They joined influential creatives and industry heavyweights in raising a toast to Brown Sugar Babe’s milestone second.
Source: Courtesy of Brown Sugar Babe / Courtesy of Brwn Sugar Babe
A press release stories that Saturday was Brown Sugar Babe’s main event, an all-day grand opening that ran from 9 a.m. to 9 p.m. and drew crowds from Atlanta and past.
Source: Courtesy of Brown Sugar Babe / Courtesy of Brown Sugar Babe
Attendees lined up early to explore an immersive scent bar, sip Brown Sugar lattes, and take pleasure in choices from local food vehicles. Throughout the day, giveaways, curated picture activations, and experiential perfume stations saved the environment vibrant. Influencers from across the nation also arrived in customized Brown Sugar Babe letterman sweaters, including to the model’s signature aesthetic.
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
Courtesy of Brown Sugar Babe
The day’s largest shock got here when members of the Atlanta Braves Heavy Hitters percussionists marched into the courtyard for a spirited efficiency that set the tone for the ribbon-cutting ceremony.
Source: Courtesy of Brown Sugar Babe / Courtesy of Brown Sugar Babe
Source: Courtesy of Brown Sugar Babe / Courtesy of Brown Sugar Babe
At the end result of her whirlwind three-day celebration, Maekaeda Gibbons famous that the weekend served as both a business milestone and a deeply personal victory.
“This weekend felt like watching a dream walk off the page and into real life,” she said via a assertion. “To see women show up with pride in their scent, their softness, and their power reminded me why Brown Sugar Babe exists. We built this space so every woman could feel like luxury not someday, but today.”
Source: Courtesy of Brown Sugar Babe / Courtesy of Brown Sugar Babe
“I didn’t build this alone,” she added. “Every customer who believed in us, every woman who chose to smell good for herself, every person who shared our products — you are the reason this store stands. This opening isn’t about retail; it’s about community, joy, and choosing ourselves unapologetically.”
You can go to Brown Sugar Babe’s flagship location at 1161 Ridge Ave SW, SUITE 110, ATLANTA, GA 30315.
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