How much Apple is raising prices on MacBook Air, Pro models | Latest Tech News
Apple is slapping $100 to $400 price hikes on its latest MacBook Air and Pro models as reminiscence prices surge industrywide.
The 13-inch MacBook Air now begins at $1,099 instead of $999, and the 15-inch model rises to $1,299 from $1,199.
Meanwhile, the price of the 14-inch MacBook Pro with the bottom M5 chip will increase to $1,699 from $1,599, while higher-end Pro and Max variations soar by $200 to $400, pushing the most costly model to $3,899.
The latest Apple MacBook Air (M5 chip) was announced on Tuesday. Apple
Apple is trying to soften the blow by doubling base storage across much of the lineup.
The MacBook Air now comes commonplace with 512 gigabytes, up from 256 gigabytes in the prior technology.
On the MacBook Pro facet, Apple has made 1 terabyte the new ground for most configurations, in contrast with 512 gigabytes on many earlier models.
The highest-end M5 Max variations now start with 2 terabytes of storage.
The price will increase come as reminiscence prices have surged.
Analysts warn that DRAM and NAND flash prices are climbing sharply as chipmakers divert provide toward higher-margin AI data middle demand.
Michael Kan, senior reporter at PCMag, famous The Post that while Apple is raising beginning prices, the company is also boosting what consumers get out of the box.
“It’s true Apple is raising the starting price of the MacBooks, but the company has also doubled or increased the base storage for the various models,” Kan said, including that the upper price “seems fair in that respect.”
He also identified that Apple claims the new machines ship “two times faster” SSD read and write speeds.
Kan said Apple is unlikely to face major backlash at the entry stage, arguing that the MacBook Air stays within attain for many consumers.
“The starting price for the MacBook Air isn’t rising too much, making it still attractive for consumers and college students,” he said. “I think the company is betting Apple fans won’t mind the increase and will just absorb it.”
Still, he acknowledged that “the MacBook Pro M5 Pro and M5 Max models are clearly actually expensive.
Apple CEO Tim Cook acknowledged in January that the company had been seeing “market pricing for memory increasing significantly,” and warned that the impression would intensify through 2026.
The price of the 14-inch MacBook Pro with the bottom M5 chip will increase to $1,699 from $1,599, while higher-end Pro and Max variations soar by $200 to $400. Apple
He said reminiscence prices have been manageable in the December period but would turn out to be a larger headwind through the first half of fiscal 2026.
Apple is not alone.
Across the PC industry, the same reminiscence price pressures are forcing manufacturers to raise prices or cut specs.
The 13-inch MacBook Air now begins at $1,099 instead of $999, and the 15-inch model rises to $1,299 from $1,199. Apple
Dell has warned distribution companions to anticipate hikes of up to 30% on its laptop computer lineup. HP disclosed that its reminiscence prices rose about 100% in latest months, and Lenovo suggested companions in late February to lock in orders before March to keep away from future price will increase on DRAM and NAND elements.
Acer and ASUS have also confirmed they may go greater reminiscence prices on to customers.
The underlying trigger seems to be a structural shift in how reminiscence is made and allotted.
Samsung, SK Hynix and Micron — the three firms that dominate global reminiscence manufacturing — have redirected a growing share of their manufacturing capability toward high-bandwidth reminiscence for AI data facilities, where margins are far greater.
On the MacBook Pro facet, Apple has made 1 terabyte the new ground for most configurations. Apple
PatternForce, a Taiwan-based industry analysis and consulting company, tasks that AI-centric reminiscence will devour 70% of global reminiscence {hardware} manufacturing in 2026, ravenous the provision out there for typical shopper devices.
A 32GB DDR5 equipment that offered for $100 to $200 last October was already trading at around $350 by February of this yr, with projections pointing toward $550 to $600 by mid-year.
The ripple results are anticipated to attain every price tier. Gartner estimates that reminiscence will account for 23% of a PC’s complete invoice of supplies in 2026, up from 16% in 2025, and tasks that average PC prices will rise 17% in contrast to last yr’s ranges.
The Post has sought remark from Apple.
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