James May says shop needs slap after spotting cost of | UK News

While many of us are snapping up bargains with Tesco’s Clubcard or capitalising on Aldi’s Super Six, a grocery store in the US has caught the attention for doing the exact opposite – charging an astonishing £14 for a single strawberry and a staggering £15 for a fundamental smoothie.

Erewhon is the offender behind these bewildering costs. This chain of luxurious supermarkets, boasting 10 shops all positioned in California, specialises in natural, sustainably sourced and health-conscious meals.

They have garnered a cult-like following, with LA’s wealthy and well-known usually noticed perusing its aisles. The wallet-draining costs have gained consideration online – with weekly purchasing payments simply reaching into the a whole bunch and even hundreds of {dollars}, main many to label it the ‘world’s most out of contact’ grocery store.

Despite often being visited by rich younger Americans clad in costly yoga gear, Erewhon not too long ago discovered themselves internet hosting a very totally different variety of shopper.

Taking to his James May Gin TikTok web page, the previous Top Gear host navigated the store, guessing the costs of some of its merchandise.

May, who runs a YouTube channel where he prepares spam sandwiches and corned beef hashes, is probably not the everyday kale smoothie-drinking buyer Erewhon targets. But to his followers’ amusement, he still made the journey to see what was on offer first hand.

In a revelation leaving many open-mouthed, the ex-Grand Tour presenter stumbled upon natural pistachios priced at an eye-watering $19.99 (roughly £15) – more than 5 occasions their modest £2.40 Tesco price tag.

The astonishment did not finish there as he navigated through the store guessing costs from $25 (£18) acai powder to a $7.50 (£5.50) bag of crisps to a staggering $65 (£48) bottle of vanilla extract powder.

However, it was “hydrogen-infused water” and a notably dear jar of hazelnut unfold costing $27 (£20) that really threw him for a loop.

It prompted the bewildered 62-year-old to exclaim indignantly: “Isn’t that water? I mean water’s pretty simple compound, it’s pure super water… this is a con.”

Growing visibly irked by the exorbitant costs, May could not help but vent: “It’s not $27, that can’t possibly be $27. Nobody would ever pay $27 for that! Why is it $27… Everybody needs a slap.”

The clip has since garnered 1.5 million views – and it is secure to say it left everybody feeling throughly entertained.

It might probably serve as inspiration for a novel function in his ‘Our Man’ sequence, a lot to the delight of followers keen for more.

One fan requested: “I’d happily watch a show where this is all James does, at this store.”

Regrettably, James did not get the possibility to pattern the store’s most viral product – a $19 (£14) strawberry. Numerous prospects have shared videos of themselves savouring the berry, which prices more than $9 per chunk.

The exorbitant price seems to be justified as the fruit hails from Japan’s ‘Strawberry Kingdom’, which boasts that their distinctive selection is flawlessly candy with completely no sourness.