Las Vegas iconic burger joint Heart Attack Grill…
The Heart Attack Grill, the over-the-top Las Vegas restaurant recognized for its calorie-loaded “Bypass Burgers” and hospital-themed servers, announced this week it is going to close its Sin City doorways.
The restaurant was based by Jon Basso in Chandler, Arizona, in 2005. It relocated to downtown Las Vegas in 2011.
It’s most recognized for its unapologetically indulgent menu — including huge burgers, fries cooked in pure lard, even unfiltered cigarettes.
Some of the Heart Attack Grill’s most provocative gimmicks included public spankings for clients who failed to end their meals, plus free food for patrons weighing more than 350 kilos.
In a assertion on its web site, the Heart Attack Grill said it could “not be renewing its long-term lease.”
The Heart Attack Grill announced it is going to close its Las Vegas location after more than a decade downtown. Splash News
The restaurant blamed major casinos and “corporate greed” for pricing average Americans out of the “quintessential American experience of affordable indulgence” in Las Vegas, it said.
“Our core value, ‘Eat big and laugh loud,’ no longer fits a city peddling $40 ‘artisanal avocado toast,’” the restaurant said.
“The honest, heavy-duty calories that built our reputation are now considered gauche by a city that has excluded the middle class and lost its swagger in the process.”
The restaurant constructed its status around towering “Bypass Burgers” and fries cooked in pure lard. Splash News
The business also said it was “proud of our 21-year impact on America’s waistline.”
“The obesity rate has risen from 30% in 2005 to nearly 45% today, and we pat ourselves on the back for leading the charge!” the assertion said.
Speaking to The Daily Campus, Southern Methodist University’s newspaper, in 2011, Basso said the restaurant was supposed as a commentary on America’s obesity epidemic.
“[T]he basic idea is to make money,” Basso said. “But I’m doing my part to create a diner theater environment, which forces such philosophical introspection.”
The Heart Attack Grill said it plans to explore new alternatives despite shutting down its Las Vegas location. AP
He added, “I provide a valid service — it’s that shock value.”
The new announcement indicated Heart Attack Grill doesn’t intend on closing completely.
“We are seeking new opportunities to continue our high-calorie mission,” the assertion concluded.
“We look forward to finding new communities that still appreciate a Bypass Burger and the freedom to feast without apology.”
The announcement rapidly drew combined reactions online.
“I’m sad, I wanted to go to Heart Attack Grill so bad,” said one commentator. “I should’ve [gone] when I had the chance.”
“In a world full of fake healthy marketing, at least they never lied about what the burger was doing to you,” another X consumer said.
Another individual wrote, “Even for Vegas, we found that place too sleazy, haha.”
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