Luxury grocer Erewhon debuts a $11…
Erewhon is maintaining issues contemporary.
The high-end natural grocer, beloved by the celebs, is famed for its exorbitantly priced eats and smoothies.
A-list celebrities such as Hailey Bieber, Sabrina Carpenter, Sofia Richie and Olivia Rodrigo all have had smoothie collaborations with Erewhon that can vary in price from $11 to $22.
The smoothie is topped with mint leaves, cocoa nibs and a dollop of natural coconut cream. Instagram/@erewhon
In their latest collaboration, Erewhon is partnering with oral wellness model Boka on its first-ever toothpaste-inspired smoothie.
That’s proper, a smoothie that purposefully tastes like toothpaste.
“Yes, a smoothie inspired by toothpaste might sound unusual, but that’s what made it so fun to create,” Kinsey Butler, Boka’s senior director of model advertising, told Food & Wine.
“Our goal was to capture that bright, clean sensation you get from brushing with our Ela Mint toothpaste and translate it into a smoothie people would actually enjoy.”
Boka’s Erewhon Mint Condition Smile Smoothie is on the market at all Erewhon places in November and is free for store members for the first two weeks.
The smoothie is impressed by the natural ingredients discovered in Boka’s Ela Mint Nano-Hydroxyapatite Toothpaste, such as mint and inexperienced tea.
“We took inspiration from the ingredients used in Ela Mint and reformulated them into this delicious beverage,” Nathan Day, Erewhon Tonic Bar Director and Curator, said in a assertion.
The smoothie is impressed by Boka’s Ela Mint Nano-Hydroxyapatite Toothpaste. Instagram/@boka
“It’s as refreshing as it is creamy, and the first sip will put you in a spa — cozy bathrobe and slippers included.”
The $11 smoothie is described as contemporary, minty, packed with nutrition and comes in a vibrant seafoam inexperienced. It’s topped with mint leaves, cocoa nibs and a dollop of natural coconut cream.
The ingredient record consists of natural citrus inexperienced tea, natural coconut milk, natural mint, natural mango, natural banana, natural coconut cream, natural chlorophyll, natural blue spirulina, natural cacao nibs, natural coconut flakes, silica and xylitol.
A “very nervous” reporter from Good Housekeeping tried the toothpaste-flavored smoothie — and was pleasantly stunned.
The $11 smoothie is described as contemporary, minty, packed with nutrition and vibrant with the colour of seafoam inexperienced. Instagram/@erewhon
“My brain (and my taste buds) couldn’t quite fathom that this could be… good,” they wrote. “But thank the heavens, I had no reason to be worried.”
“I found myself scraping the sides of the cup to get every bit,” they added.
The smoothie reportedly is easy and creamy with the citrus, mango and coconut flavors taking over, and mint performing as a “pop of flavor.”
Perhaps shockingly, social media customers seem excited to attempt the new paste-inspired smoothie.
“If you see me at the airport this month, you know why! Such an exciting launch,” one individual commented on Boka’s Instagram post.
Erewhon is partnering with oral wellness model Boka on its first-ever toothpaste-inspired smoothie. erewhon.com
“OMG need,” another said.
“Whatttt this is brilliant,” somebody said.
“Hopping on a plane just to try this!!” a consumer wrote.
A few weren’t so eager on the clean smoothie, however.
“Are [you] aware that you people are a running joke?” somebody commented on Erewhon’s Instagram.
“I’m sorry, but it tastes like toothpaste,” another famous. “Bring back the pumpkin one!”
This isn’t the first uncommon collab from Boka that the wellness model hopes prospects received’t rule out before making an attempt it.
Last yr, Grillo’s Pickles teamed up with Boka to launch a limited-edition Cucumber Dill Pickle flavored toothpaste.
Meanwhile, the luxurious grocery store may soon be opening in New York. The Erewhon outpost might be tucked into a new West Village non-public padel membership, where gamers pays a whopping $43,000 just to get through the door.
“$20 for a smoothie? For that price, I better get a free Yankees ticket and a subway transfer, too,” born-and-raised Manhattanite Marco Lombardi, 33, beforehand told The Post.
“New Yorkers don’t need Erewhon to teach us wellness,” he added. “We’ve been doing bagels and coffee for decades — that’s our wellness.”
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