O’Shea Jackson Jr. & Dave Franco Dish On Their…
When you assume of a film titled IDIOTS, you would possibly assume you already know what to count on, but I promise you, you don’t. BOSSIP joined the press junket for the movie, where we talked to O’Shea Jackson Jr. and Dave Franco about their advertising and marketing techniques for the movie, why people ought to see the movie, and how their friendship has influenced their working relationship.
Source: Amanda Edwards / Getty
The movie follows the journey of an unlikely pair, David (O’Shea) and Mark (Dave), who are down on their luck after being fired due to making dangerous selections at their former respective jobs. Looking for straightforward work, they both discover their manner to a rinky-dink company accountable for transferring troubled teenagers to rehab, a job they’re both unqualified for. Seems simple enough, proper? Well, no.
David is making an attempt to make better selections on the job while Mark himself appears to be a troubled teen in an grownup physique. These two turn out to be coworkers who are immediately aggravated with each other, and the journey continues to spiral into mayhem once they meet the teenager they’ve to transport to rehab, Sheridan (Mason Thames). Mischief, comedy, eccentricities, medicine, and hazard plague the journey from that level on.
Director Mason Blair describes the movie as “about desperate people trying to do their not-great best, which is always going to be a soft spot for me.”
He continues, “And despite the character’s undercurrent of bitterness, I think of it as a fundamentally warmhearted story about found friendships.”
The impartial movie distributed through the Independent Film Company was an official 2026 choice at the Sundance Film Festival and SXSW Film and TV Festival.
Early development and Marketing
Produced by Franco and government produced by Jackson, the movie took roughly ten years to come to life. “ I’ve been talking to our director about this project for a long time. He almost made this movie like ten years ago, …but at the time, I was a little too young to play this role so we kind of amicably parted ways,” Dave said.
He continues,
“But then eight years went by, and I reached out to him, and I was like, ‘Whatever happened with that?’” Dave relayed his continued curiosity in enjoying Mark to Mason Blair, saying, “Hey man, no pressure, but I’m old now. I can play this role, and I’d love to come on as a producer and help find the money and put the cast together.”
Dave Franco and O’Shea Jackson Jr. have gotten concerned in the advertising and marketing strategy, making and promoting merchandise and closely working carefully with the movie’s advertising and marketing group to push the success of this impartial project.
“This isn’t a big movie, you know, so I want to do everything I can to push this thing to make sure we get butts in seats. I’m talking with the marketing team all day, every day. I want the materials to be great.” He continues, “When you have a movie of this size, that’s how you get attention. You put out good trailers. You put out good posters that actually catch attention.”
O’Shea chimes in, saying,
“When I see Dave doing these things and being excited to get the marketing going, I get t-shirts made and every show that I went on, every time I did my wrestling pod [cast], making sure we have T’s out there. Now we got hoodies.”
Dave Franco and O’Shea Jackson Jr. on their friendship and working relationship
The duo first labored together on The Roku Channel show The Now, and remained pals ever since.
Source: Amanda Edwards / Getty
When IDIOTS was picked up again, and Dave Franco signed on as a producer, the first call he made was to O’Shea. “The first call I made was to this guy. I couldn’t picture anyone else in these scenes, and I knew Shea would kill it,” Dave said.
He continued,
“Bringing on someone who I know so well, who I feel so comfortable with –that’s when I do my best work.”
O’Shea didn’t shrink back from applauding Dave, saying,
“This was a new, fun opportunity to work with someone I consider one of my best friends from acting, and also, from the producer standpoint, I’m really watching how Dave moves. How he speaks in text messages or emails, kind of taking notes, because this is my first time having my name on the other side of the camera.”
Jackson follows, “It’s crazy to see his kind of motor and work ethic off camera is basically the same speed as it is on camera. He just gives it his all, and that is something I’m going to take into other projects I want to create on my own.”
Why Should You See This Film?
Well, as O’Shea put it, “’Cause there’s a little idiot in all of us,” adopted by Dave saying, “ That’s the existential answer to that question.” Dave continues, “You should see IDIOTS because this movie is a ride, man. You’re genuinely going to laugh out loud.”
Dave adopted by saying,
“There are these sorts of existential moments – in a film that’s called IDIOTS, you’ll assume about your life. You gained’t count on that. It’s obtained these layers, and that is the DNA of every little thing our director touches – you don’t know where it’s going. This is one of those motion pictures you can’t predict where it’s going.”
IDIOTS hits theaters nationwide on August 28, 2026.
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