Owner of viral $1.34 burger stand shares secret to…
A burger stand in a fashionable seaside city has managed to keep its signature burger at a little over $1 for almost 20 years, even as food and vitality costs have soared.
Chris Higgitt, proprietor of Higgitt’s Las Vegas Arcade Blackpool & £1 Burger Bar in the seaside resort city of Blackpool, England, has been promoting the same burger for £1, or about $1.34, since opening the business in 2006, news company SWNS reported.
The burger consists of a bun, an English beef patty, onions and sauce.
Higgitt, 58, said the low price has change into a major attraction, drawing long traces of clients during the busy vacationer season.
“I am very proud of being able to keep the price for this long,” Higgitt told SWNS.
“It is more popular than ever,” Higgitt said, noting that people will wait in line for more than an hour to buy one.
The proprietor of “Britain’s cheapest burger” Christopher Higgitt, Charley Atkins / SWNS
Prior to working in the burger business, Higgitt labored as a processing and high quality engineer. He later operated a bed-and-breakfast with his spouse, Karen, before the couple bought an arcade in 2006.
“The arcade wasn’t performing very well and Karen and I were talking about what we could do, and we thought of a burger bar,” Higgitt said.
He added, “So from this off-the-cuff conversation, I sat down and did the math, and figured out I could sell them for £1.”
What started as a aspect business steadily grew into the couple’s main source of income.
Higgitt retains costs low through effectivity, bulk buying, and social media publicity. Charley Atkins / SWNS
Today, Higgitt said about 90% of his income comes from the burger operation, which is open seven days a week from March through November.
He credit a mixture of effectivity, bulk buying and social media publicity with serving to him keep costs low.
Higgitt estimates that each burger prices him about 50 pence, or roughly 68 cents, to make — including ingredients and electrical energy.
Keeping costs low, he said, relies upon on shopping for ingredients in bulk and attracting a regular stream of clients.
Christopher Higgitt making ready burgers on a griddle in his burger bar. Charley Atkins / SWNS
Social media has change into one of the largest drivers of that visitors, he said, with videos posted by TikTok creators and YouTubers repeatedly drawing new guests keen to strive what many describe as Britain’s least expensive burger.
“I am always welcoming [toward] food YouTubers or TikTokers who come along and record themselves trying the burger,” Higgitt said.
“This in turn brings people to try it themselves, or just to see me and enjoy the buzz of the place.”
In addition to burgers, Higgitt also sells sizzling canine, Spam sandwiches and sausage sandwiches.
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